Deborah Tacoma is the inventor of the Freedom Wand, a unique device designed to aid the elderly, the disabled, and obesity patients with their personal hygiene. Despite not having any initial experience in business or manufacturing, Deborah bootstrapped her way to create a product that’s improving lives around the world.
In this episode, we cover:
- How a back breaking injury inspired a new product
- How the lack of experience turned into an advantage
- How God inspired her to change lives around the world
Links:
Freedom Wand Website: https://freedomwand.com
Get these episodes sent directly to your inbox at https://totalmichigan.com/join/
Transcript
And I thought, well, Lord, if I can make enough money and do
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:enough sales to pay my payment, which
was 600 and some dollars and Earn a
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:couple hundred dollars a month that I
can do this, that, that would be great.
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:Never in my wildest dreams did I
ever think I would have companies
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:ordering a hundred at a time and
then it would go international.
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:Cliff DuVernois: Hello, everyone, and
welcome back to Total Michigan, where
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:we interview ordinary people doing
some pretty extraordinary things.
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:I am your host, Cliff DuVernois.
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:They often say that necessity is the
mother of invention, and nothing could
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:be truer for today's guest, who found
herself in a very unique situation,
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:invented a small gizmo just to help
herself out, and has now turned around
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:and literally has impacted thousands
of lives throughout Michigan as well
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:as throughout the United States.
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:Ladies and gentlemen, please
welcome to the show, Deborah Tacoma.
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:Deborah, how are you?
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:Deborah Tacomah: I'm fine, Cliff.
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:How are you?
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:Thank you for having me.
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:Cliff DuVernois: I'm doing awesome.
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:Thank you for asking.
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:so before we jump in to the show
here, what I would like to do is just
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:take a moment and talk about This
little gizmo that you created, right?
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:The, the freedom wand.
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:So talk to
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:Deborah Tacomah: us about that.
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:I found myself needing help in
the bathroom after I, was in a car
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:accident and I broke my back and I
was in the hospital for six days.
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:And I left there with a turtle
shell, one of those plastic
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:corsets, like, old fashioned corset.
30
:It was tight, and it had rods, and it
wouldn't allow me to bend or twist.
31
:I was also over 385 pounds at the
time, and it was a hot summer.
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:So you combine...
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:A broken back, inability to bend and twist
for four months, and being really warm
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:and obese, you have a problem taking care
of your personal hygiene in the bathroom.
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:So whether it's reaching areas to shower,
or wiping yourself after toileting, or
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:putting ointment on, or shaving your legs,
there was nothing on the market that would
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:hold multiple items and help me without
buying like five or six different items.
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:And some of those weren't long enough
for an obese patient, but they weren't
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:friendly enough to be able to go away.
40
:So I wanted to be able to have an
independent, active lifestyle, even
41
:though I couldn't reach to weight myself
by being able to take something with me.
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:So I started looking for something and
couldn't find anything that was long
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:enough for obese, but short enough to be.
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:Portable.
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:And so God inspired me to design it
and I drew it out on a napkin pad
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:and 15, 16 years later on a napkin,
16 years later, here we are now.
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:Cliff DuVernois: Why don't
you tell us where you're from?
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:Deborah Tacomah: Where did you grow up?
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:I grew up in Holland, Michigan, and
I've never moved more than seven
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:miles away from where I grew up.
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:So I'm a deep embedded
homebound Holland girl.
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:Now, did you
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:Cliff DuVernois: go to,
did you go to college?
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:Deborah Tacomah: Anything like that?
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:No, I went to high school.
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:I met my, husband when I was 14 and
a half years old on a mission trip.
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:And, we fell in love and I got married
right after high school and had all
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:three of my babies by the time I was 26.
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:is all happened when I was in:
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:So, let's see, I was 46.
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:Cliff DuVernois: during this
time were you a stay at home mom?
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:Did you have a job?
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:Were you employed anywhere?
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:Deborah Tacomah: No, I
was a stay at home mom.
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:We did a lot of flipping houses and my...
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:husband had decided to start a
plumbing business in:
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:I self taught myself QuickBooks
and took care of his office work.
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:Cliff DuVernois: So talk to us
about the incident where you
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:wind up breaking your back.
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:Deborah Tacomah: Well,
that was a freaky story.
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:So it was a Friday morning and
we always had cousin's coffee
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:with my aunts and my cousins.
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:And this time it was my mom's turn
and she doesn't live far from me, but
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:I turned a corner to go to her house.
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:And for whatever reason, I have
no idea why I was looking down.
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:And I wasn't going very fast, and when I
looked up, I was headed to my neighbor's
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:mailbox, my parent's neighbor's mailbox.
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:And I overcorrected to miss the mailbox,
but then I, in my little PT Cruiser,
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:I shot across the road and ended up on
the, culvert of the ditch and bounced on
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:the culvert and ended up in the field.
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:And I could feel that my car
broke underneath me, I could hear
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:the frame snap, but I also knew
I broke my back, immediately.
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:Anyway, as soon as...
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:that happened.
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:So I told the ambulance
drivers, be very, very careful.
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:Cause I know I broke my back.
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:Wowzers.
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:Cliff DuVernois: So as you're going
through this, talk to us a little
89
:bit about, like what were some of
the things that you were thinking
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:about as you're going through this?
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:Like what was some of the things going
through your mind during this time?
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:Oh,
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:Deborah Tacomah: well, a lot.
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:So, you know, you don't know what
the future is going to bring.
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:Right.
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:It's like, Oh my goodness.
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:Especially being an obese patient.
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:Because you have a whole lot of,
different attributes to think
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:about when you're quite large.
100
:And I, we had a stressful
life and I turned to food.
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:some people turn to alcohol, drugs,
gambling, sex, addictions, mindless food.
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:So I have been battling that ever since.
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:But when you don't know how you're
going to heal, it's just scary.
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:It's just a scary time.
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:but it all worked out great
and I didn't heal well.
106
:So that same year they wanted to
do surgery, but not at my weight.
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:So then I had to have
gastric bypass surgery.
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:And that's a whole nother monkey.
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:And so that was 150 off, but I still
haven't had back surgery because I had
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:another doctor say, no, do not do surgery.
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:It will not help.
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:So I, I live very carefully and
not, I do not let it inhibit, me,
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:but you know, raking, shoveling,
certain things you just don't do.
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:so I protected myself and kept
myself as healthy as I can.
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:Cliff DuVernois: What I would like
to do is I would like to talk about,
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:because you mentioned before God
inspired you to create the Freedom Wand.
117
:How did the idea start to come
about to actually make this?
118
:Deborah Tacomah: Well,
I had a great friend.
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:I still have.
120
:She's one of my best friends.
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:She was a nurse and so she came
home to help me and I'm like, okay,
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:Joy, we got to figure this out.
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:How am I going to toilet myself?
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:How am I going to wipe myself?
125
:after every bowel movement and of
course you're on pain drugs and
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:many different medications and those
don't go well with stomach issues.
127
:She said, well, let me go to
the store and figure it out.
128
:So she went to a dollar store and she
found at that time they had these,
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:but I don't think they do anymore.
130
:But it was a toilet bowl cleaner
that had the spongy fingers on it.
131
:And she bought one of them and
wondered if that would do it.
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:Well, it wasn't long enough.
133
:So then I had in my house
a long metal toilet.
134
:I still actually have one that I
recreated just because it's part
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:of history, but it was a long.
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:Tongue that was metal and I duct taped
the two together to get it long enough
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:and then I had a little Pail next to my
bathroom with female Cleaning solution in
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:it and I would use that to clean myself
And then afterwards, of course, you'd
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:have to wash that out And so it was it
worked for at home, but it definitely
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:wasn't portable and it definitely was
not sanitary So it was not something
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:that you could take along I still had
the struggle of not being able to shave
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:my legs, or wash my feet, or my back,
or my bottom in the shower, or put any
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:lotion on, or medicated cream, and of
course, when you've got that much drugs
144
:in your body, you get and loose bowels
create raw bottoms, but I really wanted
145
:to be able to shave my legs, apply my
medicated cream or lotions, wash myself
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:in the shower and go to the bathroom.
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:And I wanted it to be long enough
for me as an obese patient, but
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:short enough to be portable.
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:And I could not find anything.
150
:so I created, and a friend of
mine at church was an inventor,
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:and he had a huge company.
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:So I went to him, and I, remember,
I'm just a mom who broke her
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:back, is what I used to say.
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:I never went to marketing school,
I never went to engineering school,
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:I, nothing, you know, I just was.
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:I just started having babies right away.
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:So I went to him and he
said, this is a great idea.
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:Did you do your market research?
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:And I literally asked him,
what is market research?
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:So he said, Well, I've tried to find
something that will, that is the same.
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:And I'm like, Well, that's why I made
it, because I couldn't find anything.
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:But then I hired a college
student who actually knows how
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:to research to, uh, Really dive
deep and see what they could find.
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:And they couldn't find
anything that was the same.
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:So he then sent me with my idea to
an injection molding company in town.
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:So my products made by S tech in
Holland, Michigan, and, they loved
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:it and they loved me and I love them.
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:So we still are in a great partnership.
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:And then he sent me to
his patent attorney.
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:And from there, we just rolled with it.
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:But
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:Cliff DuVernois: also too, what I
thought was interesting was when you
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:started talking about all these other.
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:Like attachments that you could
add to it, like you made a comment
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:before about not shaving your legs
and applying medication and stuff.
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:And I would imagine that all of
these different things that you
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:want to do require some kind of
a different head or attachment or
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:something to put on there, right?
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:Deborah Tacomah: You
would think so, but no.
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:I wanted it, I wanted one product
to be multi task, available.
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:the other toilet aids that are out
there, you have to tuck the toilet
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:into, the toilet paper into something.
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:And it doesn't hold
anything but toilet paper.
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:But I created mine, so then
it would hold multiple items.
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:So that one tool can disassemble and
come with a bag, and you can, Take
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:it with you wherever you go to do all
of these items, all of these things.
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:So, um, I can demonstrate how
it works and how we made it.
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:But, the question that I said to
myself and I had asked my friend,
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:Joy, and I said, people live
with this their entire lives.
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:There are some people who are not just
three to four months wanting to have their
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:independence, but they need to, to live
with this forever for whatever reason.
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:Right.
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:And what do they do?
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:That's inhibiting.
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:If you can't even toilet yourself since
you've, what you've learned when you
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:were two and three years old, you really
feel like you're at the end of your rope.
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:Well, just shoot me, you know.
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:I mean, personal hygiene is
interesting because you are way more
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:free to shower in front of someone.
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:And change clothes in front of someone,
then you're going to be to go to the
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:bathroom and have a bowel movement, right?
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:Everybody understands and
they accept that part of life.
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:But when you, you go to the
bathroom, every bathroom stall,
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:at least in the USA, has a door.
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:Because you want to be private
when it comes to toileting.
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:You don't want to have to
have people wipe your...
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:You just don't.
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:I wanted that to make sure that I
could offer something and help people
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:improve their lives, long term as well
as if they only need it for short term.
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:Cliff DuVernois: I guess the first
question is, is, is that what
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:made you think that this would
be some kind of a product for you
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:to put out onto the marketplace?
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:Deborah Tacomah: That is
a really good question.
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:Looking back, ignorance is bliss, right?
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:Because.
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:I just wanted to help somebody and
I, everybody that I ran into so far
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:thought it was an ingenious idea.
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:But, um, how did I think that I could
build something, grow something, and
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:then make it go into the marketplace
when I had no experience or knowledge?
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:I'm not really sure.
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:That's why it was all God inspired.
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:it's His thing.
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:in the beginning, I said,
well, this is your thing.
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:So, I am an obedient servant.
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:I will walk through
whatever door you open.
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:be, be gracious.
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:So there are some days I've sat here and
said, I have no idea what you're thinking.
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:I'm talking to Jesus, right?
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:It's like, Oh, what are we doing?
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:so yeah, 15, 16 years later, here we are.
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:Cliff DuVernois: Why did you, uh,
approach your inventory friend?
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:Deborah Tacomah: I didn't
have a clue as to where to go.
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:So all I knew is that I had
this idea and I didn't know, I'm
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:not in those kind of circles.
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:So it's like, well, who might be
able to give me some advice on this?
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:And then Ken was, in my church and
I thought, well, he's a great start
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:because he's a, he's an inventor.
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:He created a huge business.
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:So let's see what he thinks
and where he would send me.
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:And that really did open up the
door to continue moving forward is.
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:His, his advice and, his
recommendations of going forward.
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:So I just never came across to
anybody that said, no, don't do this.
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:It's a really stupid idea.
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:Everybody thought it was a great idea.
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:Now, didn't I know it was
going to take so much money?
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:Injection molding is not cheap.
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:Cliff DuVernois: Definitely.
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:And I do want to talk about that,
when we come back from the break.
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:So for our audience, we're going to take
a quick moment and thank our sponsors.
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:And when we do come
back, uh, we're going to.
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:Explore some more about the little
backstory here and about the wand and, uh,
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:where you can get one if you're looking
for one, we'll see you after the break.
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:Hello everyone and welcome back to
Total Michigan, where we interview
271
:ordinary Michiganders doing some
pretty extraordinary things.
272
:I'm your host, Cliff Duvenois.
273
:Today, we are talking with
Deborah Tacoma, the creator, the
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:inventor of the Freedom Wand.
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:And Deborah, before the break, uh,
we were just talking about how...
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:You don't really have any experience
in business or manufacturing and stuff.
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:And so you're just starting to use
the sphere of people around you,
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:to start moving this thing forward.
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:And you shared that you were
talking with your inventor friend
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:who has now introduced you to
somebody who does manufacturing.
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:And you mentioned, uh, injection molding.
282
:Talk to us about going and meet with...
283
:meeting with them for the first time and
what was their reaction to the product?
284
:Deborah Tacomah: well, I had
created, a little drawing on a
285
:napkin and then I moved to paper.
286
:and, when I explained to them what I
was doing and why, they loved the idea
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:of getting involved with something
that was, a product other than
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:manufacturing for cars and automobiles,
which is their main gig, right?
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:Their main person is for
automobile manufacturing.
290
:So they loved branching off into something
local and, that would help people.
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:So they were all excited about it and
they just really had a lot of wisdom
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:behind them as far as what kind of
engineering, what kind of tools, what
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:kind of design, what kind of CAD work.
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:And then I, I hired a college student
that was going to Kendall, for industrial
295
:design, who actually worked for my cousin
as a builder at the moment, at the time.
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:So he used it as his project and
he designed the first initial
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:design as his college project.
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:So it was less, It's expensive for me to
get done and he got experience out of it.
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:So it was great.
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:And then from there, we went
to, the injection molding
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:company, the tool designer that.
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:Aztec used, which was Mitch from
Dun Rank Machine Out Indoor.
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:I absolutely adore Mitch and his family.
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:they have just been amazing support and
yeah, of course you couldn't get metal
305
:tools and your tool work done overseas,
but, that was a little too scary for
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:me because I just, I'm not gonna travel
overseas and talk with people in Chinese.
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:Right.
308
:So I'd much rather use our
Michigan, Michigan people.
309
:So everything about the freedom
wand has been done in Michigan.
310
:When you went
311
:Cliff DuVernois: there,
you talked to them.
312
:And the injection molding, and
you made the comment before
313
:about how that's not cheap.
314
:So I, my question to you is,
is that, initially to get the
315
:money to get this funding off the
ground, how did you find that?
316
:Deborah Tacomah: Uh, it was bootstrapped.
317
:There was a small loan from
the bank that was happening.
318
:And, it was, you dig deep, you dig deep
and you get very creative, but I did
319
:not use investors for a very long time.
320
:Love
321
:Cliff DuVernois: that.
322
:Well, so they built out the
molds, they got the cast done
323
:and all this other stuff.
324
:And.
325
:The Freedom One starts to essentially
roll off the assembly line.
326
:So talk to us about what it was like
when you actually saw the product, you
327
:could actually hold it in your hand and
start to play with it, start to use it.
328
:Talk to us about what that felt like.
329
:Deborah Tacomah: Oh, that was, that
was just like kind of an unbelievable,
330
:Surreal experience, quite frankly.
331
:And then to watch them, in the
factory itself, roll off and what
332
:these tools do and how they make it.
333
:It's like, that's my product.
334
:You know, it's just kind of,
yeah, it's, it's definitely a
335
:surreal experience, that's for
336
:Cliff DuVernois: sure.
337
:Talk to us about.
338
:being able to add like extensions
to this or other products to us.
339
:Talk to us about that.
340
:Deborah Tacomah: So let me, as I'm
talking to you about that, I'll just,
341
:I'll describe it and show it to you.
342
:So because I wanted it multi task
and multi length, I needed to make
343
:sure that it could come apart and
that we could have extensions.
344
:So my original Freedom Wand
was built for the obese.
345
:And it was built longer than
the rest of them on the market.
346
:So this first one was
called the MasterCAD.
347
:It was the original actually,
and it came with three pieces.
348
:The handle attaches to an extension.
349
:And it has these button releases, and
then the extension attaches to the head.
350
:you can take the attachments out and make
it shorter, make the Freedom 1 shorter,
351
:by just putting two pieces together.
352
:Now, we have that called
as the Compact Kit.
353
:And then, we had a lot of patients calling
in, and it wasn't quite long enough, at
354
:the 20 inches, so we made a kit that was
called the Ultimate Kit, which includes...
355
:So it gets up to 25 inches
and my largest patient that I
356
:know of was over 700 pounds.
357
:But then we also included a strap.
358
:the strap is made out of neoprene
and it can get attached to one head,
359
:one side, and then it's got three
slices in the other so that you can
360
:make it small, medium, or large.
361
:So those that are, with issues and
they can't bend over, because of back
362
:issues, but if they also don't have
hand strength, so the strap actually
363
:was created because I went to market
it to a little person convention, and
364
:little people have short little fingers.
365
:And they have shorter arms that
they can't reach correctly.
366
:But your muscle strength, which
I never knew, is in your fingers.
367
:It's in the length of your fingers.
368
:So, because their fingers are
smaller, their muscles can be weaker.
369
:And then they can't wrap
their hand around there.
370
:So they asked me to develop the strap.
371
:So that they could have, so that they
could use it and not drop it with their...
372
:And then, of course, the little
children, in order for them to be
373
:independent at school, they need to
be able to do their own toileting.
374
:So our little people of the world, who are
small, want to be mainstreamed in school,
375
:and they can do that with the freedom on.
376
:So it's very popular amongst the
little people, organizations.
377
:And I absolutely adore my little people.
378
:They're so fun.
379
:They know how to party.
380
:Those people, those little
people know how to party.
381
:They're fun to hang out with.
382
:But I, uh...
383
:I wanted it multi task.
384
:Well, in order to make it multi
task, you invent it so that
385
:it would hold multiple items.
386
:for those that can see this, the
grippers of the head pop out, and
387
:when they come back together, there's
about a quarter inch plus diameter
388
:in between all those fingers.
389
:if you put the tip of your pinky
finger in the end and then pull it
390
:all the way in, that's what the size
needs to be when you hold things.
391
:So, you need to create a pom
pom with your toilet tissue.
392
:But this way, it will hold a disposable
shaver, it holds an ointment pad
393
:to apply medicated cream like,
you know, a little makeup sponge.
394
:it will hold a loofah
when you tie knots in it.
395
:So I'm a loofah girl, so when you tie
knots in those loofah ropes, really
396
:close to the nylon netting, that knot
can go deep into the grippers and pull
397
:it in, and it holds it nice and tight
so you can wash yourself in the shower.
398
:Solved shaving, showering,
ointment, and toileting problem.
399
:So now we've helped people be able
to, feed themselves by holding spoons,
400
:knives, and forks that are either built
up or cut down, based on their handle.
401
:We've, I'm helping a little gal right
now who doesn't have any hands or,
402
:and has short arms to wipe herself,
but she wanted to hold her own brush.
403
:So we created a brush
by using a belt sander.
404
:So whatever you can do, your occupational
therapists and physical therapists
405
:are very creative at figuring it out.
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:But anything that's about the diameter
of your pinky is what it will hold.
407
:So it's an all purpose kind of tool.
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:Wonderful.
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:How
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:Cliff DuVernois: did you go out
and start marketing the product?
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:Deborah Tacomah: Well, I knew that
my occupational therapists were
412
:going to be my best bet because
they are the professional that
413
:recommends and helps people live.
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:And I knew that because
I needed my occupational
415
:therapist after I broke my back.
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:So she came to my home, helped
me figure out how to do things.
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:They didn't have a good solution
when I asked in the, in the, the
418
:hospital, what do I do for toileting?
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:And she came back with this
short little tiny hot dog tongue.
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:And I knew that wasn't going to work.
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:but Matt, your occupational
therapists are your best, my best bet.
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:So I went out to the Michigan occupational
therapy conference that year in
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:California with my two daughters.
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:And we were supposed to have product
by then, but there was a delay.
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:So we had to go without the product.
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:And so we had a table and we
were demoing and people loved it.
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:there was a great big company
called Salmon's Preston.
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:I think it was Salmon's Preston back
then, and they were, the founder of
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:Salmon's Preston was a Michigan based
guy who was living in Kalamazoo.
430
:So I got my nerve up and I took my
product over there and I approached Fred.
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:Every occupational therapist that's
going to hear this knows who Fred is.
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:He is just this wonderful little man.
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:I love Fred.
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:And so I approached Fred and
told him and he was so excited.
435
:He was an inventor as well.
436
:That's how he created and developed Salmon
Preston, which is now Patterson Medical.
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:I showed him and he was so excited
and he and his whole entourage came
438
:walking down the aisle to my booth.
439
:So that I could show his entire
team about the Freedom One.
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:And they were the first people
that started selling the Freedom
441
:One through their channels.
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:And it was just super exciting.
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:So I've got
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:Cliff DuVernois: some friends of mine
that are going to ask this question.
445
:Did you patent this
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:Deborah Tacomah: whole thing?
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:I did.
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:I patented it and trademarked it.
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:And yep, you don't do a product like
this and spend the kind of money
450
:it takes to get tools and injection
molding done without patenting it.
451
:Cliff DuVernois: Why don't you share
with us like maybe a story or two.
452
:that somebody has, you know, either
emailed you or bumped in you on the
453
:street, whatever that might be, and
just said, wow, this is incredible.
454
:Talk to us about a
couple of those stories.
455
:Deborah Tacomah: Um, well, I mentioned
my little people of the world.
456
:They definitely love it.
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:and then I've had, one of my patients
was over 700 pounds, and I have
458
:numerous patients that have said,
I finally get to leave my house.
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:I didn't go anywhere, but maybe
to church only if my husband came
460
:along, that if I had to go to the
bathroom, he could have helped me.
461
:Otherwise, I didn't go anywhere.
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:and so now when you can toilet yourself,
you are free to leave your home.
463
:You're free to live an active,
independent life, and I get a lot of
464
:people that talk to me about that.
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:Cliff DuVernois: You made this
comment before about how you
466
:started this business 14 years
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:Deborah Tacomah: ago?
468
::
469
:arted the idea in the fall of:
470
:I started.
471
:manufacturing and created
the company the summer of 07.
472
:And we started shipping
the product May of 08.
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:Cliff DuVernois: Did you ever
see yourself being at this spot
474
:when you first started out?
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:Deborah Tacomah: No, no.
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:I remember very distinctly
being in my first little office,
477
:which was in my basement.
478
:And I thought, well, Lord, if I can
make enough money and do enough sales
479
:to pay my payment, which was 600
and some dollars and Earn a couple
480
:hundred dollars a month that I can
do this, that, that would be great.
481
:Never in my wildest dreams did I
ever think I would have companies
482
:ordering a hundred at a time and
then it would go international.
483
:So I have distribution right now
in Australia, Canada, Bolivia.
484
:the U.
485
:K.
486
:right now, we're trying to, we're looking
and discussing something with the U.
487
:K.
488
:And of course, it's on Amazon,
and so it ships everywhere.
489
:Man, this is wonderful.
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:Cliff DuVernois: I'm loving
every part of this story.
491
:Deborah, if somebody's
listening to this...
492
:And they want to check out the
Freedom Wand, maybe they want to
493
:get one because Christmas is coming.
494
:what would be the best
way for them to do that?
495
:Deborah Tacomah: Yeah, this is a gift
that is the best thing to give because
496
:you're giving the gift of freedom.
497
:And that's what, and it's a subject people
don't like to talk about, but every...
498
:Every child at any age needs to talk
to their parents about their toilet
499
:being in hygiene because it is very
important that they stay independent.
500
:But FreedomWand.
501
:com, I'm right here in Michigan,
so CareLink, uh, carries them.
502
:I don't know what airway action and
carries them in their storage just
503
:online, but you can go to Amazon and
get them, of course, but FreedomWand.
504
:com is my website.
505
:Cliff DuVernois: Deborah,
thank you so much for taking
506
:time to chat with us today.
507
:I really do appreciate it.
508
:Your story is...
509
:is awesome.
510
:I'm absolutely loving it.
511
:So thank you for taking time today.
512
:Deborah Tacomah: Well, thank you
so much for having me, Cliff.
513
:It's been a, it's been a pleasure.
514
:Cliff DuVernois: And for our audience, you
can always roll on over to TotalMichigan.
515
:com, click on Deborah's interview and
get the links that she mentioned above.
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:We'll see you next week when we
talk to another Michigander doing
517
:some pretty extraordinary things.
518
:We'll see you then.