Call of Leadership

The Call of Leadership

Deborah Tacoma is the inventor of the Freedom Wand, a unique device designed to aid the elderly, the disabled, and obesity patients with their personal hygiene. Despite not having any initial experience in business or manufacturing, Deborah bootstrapped her way to create a product that’s improving lives around the world.

In this episode, we cover:

  • How a back breaking injury inspired a new product
  • How the lack of experience turned into an advantage
  • How God inspired her to change lives around the world

Links:

Freedom Wand Website: https://freedomwand.com

Get these episodes sent directly to your inbox at https://totalmichigan.com/join/

Transcript
Deborah Tacomah:

And I thought, well, Lord, if I can make enough money and do

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enough sales to pay my payment, which

was 600 and some dollars and Earn a

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couple hundred dollars a month that I

can do this, that, that would be great.

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Never in my wildest dreams did I

ever think I would have companies

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ordering a hundred at a time and

then it would go international.

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Cliff DuVernois: Hello, everyone, and

welcome back to Total Michigan, where

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we interview ordinary people doing

some pretty extraordinary things.

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I am your host, Cliff DuVernois.

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They often say that necessity is the

mother of invention, and nothing could

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be truer for today's guest, who found

herself in a very unique situation,

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invented a small gizmo just to help

herself out, and has now turned around

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and literally has impacted thousands

of lives throughout Michigan as well

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as throughout the United States.

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Ladies and gentlemen, please

welcome to the show, Deborah Tacoma.

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Deborah, how are you?

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Deborah Tacomah: I'm fine, Cliff.

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How are you?

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Thank you for having me.

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Cliff DuVernois: I'm doing awesome.

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Thank you for asking.

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so before we jump in to the show

here, what I would like to do is just

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take a moment and talk about This

little gizmo that you created, right?

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The, the freedom wand.

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So talk to

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Deborah Tacomah: us about that.

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I found myself needing help in

the bathroom after I, was in a car

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accident and I broke my back and I

was in the hospital for six days.

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And I left there with a turtle

shell, one of those plastic

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corsets, like, old fashioned corset.

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It was tight, and it had rods, and it

wouldn't allow me to bend or twist.

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I was also over 385 pounds at the

time, and it was a hot summer.

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So you combine...

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A broken back, inability to bend and twist

for four months, and being really warm

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and obese, you have a problem taking care

of your personal hygiene in the bathroom.

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So whether it's reaching areas to shower,

or wiping yourself after toileting, or

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putting ointment on, or shaving your legs,

there was nothing on the market that would

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hold multiple items and help me without

buying like five or six different items.

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And some of those weren't long enough

for an obese patient, but they weren't

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friendly enough to be able to go away.

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So I wanted to be able to have an

independent, active lifestyle, even

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though I couldn't reach to weight myself

by being able to take something with me.

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So I started looking for something and

couldn't find anything that was long

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enough for obese, but short enough to be.

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Portable.

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And so God inspired me to design it

and I drew it out on a napkin pad

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and 15, 16 years later on a napkin,

16 years later, here we are now.

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Cliff DuVernois: Why don't

you tell us where you're from?

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Deborah Tacomah: Where did you grow up?

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I grew up in Holland, Michigan, and

I've never moved more than seven

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miles away from where I grew up.

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So I'm a deep embedded

homebound Holland girl.

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Now, did you

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Cliff DuVernois: go to,

did you go to college?

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Deborah Tacomah: Anything like that?

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No, I went to high school.

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I met my, husband when I was 14 and

a half years old on a mission trip.

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And, we fell in love and I got married

right after high school and had all

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three of my babies by the time I was 26.

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:is all happened when I was in:

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So, let's see, I was 46.

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Cliff DuVernois: during this

time were you a stay at home mom?

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Did you have a job?

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Were you employed anywhere?

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Deborah Tacomah: No, I

was a stay at home mom.

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We did a lot of flipping houses and my...

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husband had decided to start a

plumbing business in:

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I self taught myself QuickBooks

and took care of his office work.

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Cliff DuVernois: So talk to us

about the incident where you

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wind up breaking your back.

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Deborah Tacomah: Well,

that was a freaky story.

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So it was a Friday morning and

we always had cousin's coffee

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with my aunts and my cousins.

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And this time it was my mom's turn

and she doesn't live far from me, but

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I turned a corner to go to her house.

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And for whatever reason, I have

no idea why I was looking down.

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And I wasn't going very fast, and when I

looked up, I was headed to my neighbor's

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mailbox, my parent's neighbor's mailbox.

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And I overcorrected to miss the mailbox,

but then I, in my little PT Cruiser,

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I shot across the road and ended up on

the, culvert of the ditch and bounced on

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the culvert and ended up in the field.

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And I could feel that my car

broke underneath me, I could hear

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the frame snap, but I also knew

I broke my back, immediately.

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Anyway, as soon as...

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that happened.

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So I told the ambulance

drivers, be very, very careful.

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Cause I know I broke my back.

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Wowzers.

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Cliff DuVernois: So as you're going

through this, talk to us a little

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bit about, like what were some of

the things that you were thinking

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about as you're going through this?

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Like what was some of the things going

through your mind during this time?

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Oh,

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Deborah Tacomah: well, a lot.

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So, you know, you don't know what

the future is going to bring.

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Right.

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It's like, Oh my goodness.

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Especially being an obese patient.

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Because you have a whole lot of,

different attributes to think

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about when you're quite large.

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And I, we had a stressful

life and I turned to food.

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some people turn to alcohol, drugs,

gambling, sex, addictions, mindless food.

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So I have been battling that ever since.

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But when you don't know how you're

going to heal, it's just scary.

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It's just a scary time.

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but it all worked out great

and I didn't heal well.

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So that same year they wanted to

do surgery, but not at my weight.

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So then I had to have

gastric bypass surgery.

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And that's a whole nother monkey.

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And so that was 150 off, but I still

haven't had back surgery because I had

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another doctor say, no, do not do surgery.

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It will not help.

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So I, I live very carefully and

not, I do not let it inhibit, me,

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but you know, raking, shoveling,

certain things you just don't do.

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so I protected myself and kept

myself as healthy as I can.

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Cliff DuVernois: What I would like

to do is I would like to talk about,

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because you mentioned before God

inspired you to create the Freedom Wand.

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How did the idea start to come

about to actually make this?

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Deborah Tacomah: Well,

I had a great friend.

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I still have.

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She's one of my best friends.

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She was a nurse and so she came

home to help me and I'm like, okay,

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Joy, we got to figure this out.

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How am I going to toilet myself?

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How am I going to wipe myself?

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after every bowel movement and of

course you're on pain drugs and

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many different medications and those

don't go well with stomach issues.

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She said, well, let me go to

the store and figure it out.

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So she went to a dollar store and she

found at that time they had these,

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but I don't think they do anymore.

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But it was a toilet bowl cleaner

that had the spongy fingers on it.

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And she bought one of them and

wondered if that would do it.

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Well, it wasn't long enough.

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So then I had in my house

a long metal toilet.

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I still actually have one that I

recreated just because it's part

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of history, but it was a long.

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Tongue that was metal and I duct taped

the two together to get it long enough

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and then I had a little Pail next to my

bathroom with female Cleaning solution in

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it and I would use that to clean myself

And then afterwards, of course, you'd

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have to wash that out And so it was it

worked for at home, but it definitely

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wasn't portable and it definitely was

not sanitary So it was not something

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that you could take along I still had

the struggle of not being able to shave

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my legs, or wash my feet, or my back,

or my bottom in the shower, or put any

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lotion on, or medicated cream, and of

course, when you've got that much drugs

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in your body, you get and loose bowels

create raw bottoms, but I really wanted

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to be able to shave my legs, apply my

medicated cream or lotions, wash myself

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in the shower and go to the bathroom.

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And I wanted it to be long enough

for me as an obese patient, but

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short enough to be portable.

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And I could not find anything.

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so I created, and a friend of

mine at church was an inventor,

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and he had a huge company.

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So I went to him, and I, remember,

I'm just a mom who broke her

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back, is what I used to say.

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I never went to marketing school,

I never went to engineering school,

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I, nothing, you know, I just was.

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I just started having babies right away.

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So I went to him and he

said, this is a great idea.

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Did you do your market research?

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And I literally asked him,

what is market research?

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So he said, Well, I've tried to find

something that will, that is the same.

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And I'm like, Well, that's why I made

it, because I couldn't find anything.

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But then I hired a college

student who actually knows how

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to research to, uh, Really dive

deep and see what they could find.

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And they couldn't find

anything that was the same.

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So he then sent me with my idea to

an injection molding company in town.

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So my products made by S tech in

Holland, Michigan, and, they loved

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it and they loved me and I love them.

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So we still are in a great partnership.

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And then he sent me to

his patent attorney.

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And from there, we just rolled with it.

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But

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Cliff DuVernois: also too, what I

thought was interesting was when you

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started talking about all these other.

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Like attachments that you could

add to it, like you made a comment

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before about not shaving your legs

and applying medication and stuff.

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And I would imagine that all of

these different things that you

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want to do require some kind of

a different head or attachment or

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something to put on there, right?

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Deborah Tacomah: You

would think so, but no.

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I wanted it, I wanted one product

to be multi task, available.

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the other toilet aids that are out

there, you have to tuck the toilet

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into, the toilet paper into something.

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And it doesn't hold

anything but toilet paper.

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But I created mine, so then

it would hold multiple items.

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So that one tool can disassemble and

come with a bag, and you can, Take

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it with you wherever you go to do all

of these items, all of these things.

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So, um, I can demonstrate how

it works and how we made it.

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But, the question that I said to

myself and I had asked my friend,

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Joy, and I said, people live

with this their entire lives.

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There are some people who are not just

three to four months wanting to have their

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independence, but they need to, to live

with this forever for whatever reason.

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Right.

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And what do they do?

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That's inhibiting.

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If you can't even toilet yourself since

you've, what you've learned when you

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were two and three years old, you really

feel like you're at the end of your rope.

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Well, just shoot me, you know.

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I mean, personal hygiene is

interesting because you are way more

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free to shower in front of someone.

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And change clothes in front of someone,

then you're going to be to go to the

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bathroom and have a bowel movement, right?

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Everybody understands and

they accept that part of life.

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But when you, you go to the

bathroom, every bathroom stall,

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at least in the USA, has a door.

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Because you want to be private

when it comes to toileting.

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You don't want to have to

have people wipe your...

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You just don't.

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I wanted that to make sure that I

could offer something and help people

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improve their lives, long term as well

as if they only need it for short term.

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Cliff DuVernois: I guess the first

question is, is, is that what

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made you think that this would

be some kind of a product for you

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to put out onto the marketplace?

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Deborah Tacomah: That is

a really good question.

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Looking back, ignorance is bliss, right?

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Because.

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I just wanted to help somebody and

I, everybody that I ran into so far

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thought it was an ingenious idea.

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But, um, how did I think that I could

build something, grow something, and

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then make it go into the marketplace

when I had no experience or knowledge?

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I'm not really sure.

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That's why it was all God inspired.

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it's His thing.

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in the beginning, I said,

well, this is your thing.

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So, I am an obedient servant.

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I will walk through

whatever door you open.

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be, be gracious.

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So there are some days I've sat here and

said, I have no idea what you're thinking.

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I'm talking to Jesus, right?

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It's like, Oh, what are we doing?

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so yeah, 15, 16 years later, here we are.

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Cliff DuVernois: Why did you, uh,

approach your inventory friend?

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Deborah Tacomah: I didn't

have a clue as to where to go.

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So all I knew is that I had

this idea and I didn't know, I'm

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not in those kind of circles.

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So it's like, well, who might be

able to give me some advice on this?

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And then Ken was, in my church and

I thought, well, he's a great start

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because he's a, he's an inventor.

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He created a huge business.

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So let's see what he thinks

and where he would send me.

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And that really did open up the

door to continue moving forward is.

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His, his advice and, his

recommendations of going forward.

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So I just never came across to

anybody that said, no, don't do this.

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It's a really stupid idea.

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Everybody thought it was a great idea.

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Now, didn't I know it was

going to take so much money?

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Injection molding is not cheap.

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Cliff DuVernois: Definitely.

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And I do want to talk about that,

when we come back from the break.

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So for our audience, we're going to take

a quick moment and thank our sponsors.

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And when we do come

back, uh, we're going to.

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Explore some more about the little

backstory here and about the wand and, uh,

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where you can get one if you're looking

for one, we'll see you after the break.

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Hello everyone and welcome back to

Total Michigan, where we interview

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ordinary Michiganders doing some

pretty extraordinary things.

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I'm your host, Cliff Duvenois.

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Today, we are talking with

Deborah Tacoma, the creator, the

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inventor of the Freedom Wand.

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And Deborah, before the break, uh,

we were just talking about how...

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You don't really have any experience

in business or manufacturing and stuff.

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And so you're just starting to use

the sphere of people around you,

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to start moving this thing forward.

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And you shared that you were

talking with your inventor friend

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who has now introduced you to

somebody who does manufacturing.

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And you mentioned, uh, injection molding.

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Talk to us about going and meet with...

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meeting with them for the first time and

what was their reaction to the product?

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Deborah Tacomah: well, I had

created, a little drawing on a

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napkin and then I moved to paper.

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and, when I explained to them what I

was doing and why, they loved the idea

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of getting involved with something

that was, a product other than

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manufacturing for cars and automobiles,

which is their main gig, right?

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Their main person is for

automobile manufacturing.

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So they loved branching off into something

local and, that would help people.

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So they were all excited about it and

they just really had a lot of wisdom

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behind them as far as what kind of

engineering, what kind of tools, what

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kind of design, what kind of CAD work.

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And then I, I hired a college student

that was going to Kendall, for industrial

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design, who actually worked for my cousin

as a builder at the moment, at the time.

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So he used it as his project and

he designed the first initial

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design as his college project.

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So it was less, It's expensive for me to

get done and he got experience out of it.

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So it was great.

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And then from there, we went

to, the injection molding

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company, the tool designer that.

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Aztec used, which was Mitch from

Dun Rank Machine Out Indoor.

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I absolutely adore Mitch and his family.

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they have just been amazing support and

yeah, of course you couldn't get metal

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tools and your tool work done overseas,

but, that was a little too scary for

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me because I just, I'm not gonna travel

overseas and talk with people in Chinese.

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Right.

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So I'd much rather use our

Michigan, Michigan people.

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So everything about the freedom

wand has been done in Michigan.

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When you went

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Cliff DuVernois: there,

you talked to them.

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And the injection molding, and

you made the comment before

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about how that's not cheap.

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So I, my question to you is,

is that, initially to get the

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money to get this funding off the

ground, how did you find that?

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Deborah Tacomah: Uh, it was bootstrapped.

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There was a small loan from

the bank that was happening.

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And, it was, you dig deep, you dig deep

and you get very creative, but I did

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not use investors for a very long time.

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Love

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Cliff DuVernois: that.

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Well, so they built out the

molds, they got the cast done

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and all this other stuff.

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And.

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The Freedom One starts to essentially

roll off the assembly line.

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So talk to us about what it was like

when you actually saw the product, you

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could actually hold it in your hand and

start to play with it, start to use it.

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Talk to us about what that felt like.

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Deborah Tacomah: Oh, that was, that

was just like kind of an unbelievable,

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Surreal experience, quite frankly.

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And then to watch them, in the

factory itself, roll off and what

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these tools do and how they make it.

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It's like, that's my product.

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You know, it's just kind of,

yeah, it's, it's definitely a

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surreal experience, that's for

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Cliff DuVernois: sure.

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Talk to us about.

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being able to add like extensions

to this or other products to us.

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Talk to us about that.

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Deborah Tacomah: So let me, as I'm

talking to you about that, I'll just,

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I'll describe it and show it to you.

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So because I wanted it multi task

and multi length, I needed to make

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sure that it could come apart and

that we could have extensions.

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So my original Freedom Wand

was built for the obese.

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And it was built longer than

the rest of them on the market.

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So this first one was

called the MasterCAD.

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It was the original actually,

and it came with three pieces.

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The handle attaches to an extension.

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And it has these button releases, and

then the extension attaches to the head.

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you can take the attachments out and make

it shorter, make the Freedom 1 shorter,

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by just putting two pieces together.

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Now, we have that called

as the Compact Kit.

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And then, we had a lot of patients calling

in, and it wasn't quite long enough, at

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the 20 inches, so we made a kit that was

called the Ultimate Kit, which includes...

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So it gets up to 25 inches

and my largest patient that I

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know of was over 700 pounds.

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But then we also included a strap.

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the strap is made out of neoprene

and it can get attached to one head,

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one side, and then it's got three

slices in the other so that you can

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make it small, medium, or large.

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So those that are, with issues and

they can't bend over, because of back

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issues, but if they also don't have

hand strength, so the strap actually

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was created because I went to market

it to a little person convention, and

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little people have short little fingers.

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And they have shorter arms that

they can't reach correctly.

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But your muscle strength, which

I never knew, is in your fingers.

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It's in the length of your fingers.

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So, because their fingers are

smaller, their muscles can be weaker.

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And then they can't wrap

their hand around there.

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So they asked me to develop the strap.

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So that they could have, so that they

could use it and not drop it with their...

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And then, of course, the little

children, in order for them to be

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independent at school, they need to

be able to do their own toileting.

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So our little people of the world, who are

small, want to be mainstreamed in school,

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and they can do that with the freedom on.

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So it's very popular amongst the

little people, organizations.

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And I absolutely adore my little people.

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They're so fun.

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They know how to party.

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Those people, those little

people know how to party.

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They're fun to hang out with.

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But I, uh...

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I wanted it multi task.

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Well, in order to make it multi

task, you invent it so that

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it would hold multiple items.

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for those that can see this, the

grippers of the head pop out, and

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when they come back together, there's

about a quarter inch plus diameter

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in between all those fingers.

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if you put the tip of your pinky

finger in the end and then pull it

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all the way in, that's what the size

needs to be when you hold things.

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So, you need to create a pom

pom with your toilet tissue.

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But this way, it will hold a disposable

shaver, it holds an ointment pad

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to apply medicated cream like,

you know, a little makeup sponge.

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it will hold a loofah

when you tie knots in it.

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So I'm a loofah girl, so when you tie

knots in those loofah ropes, really

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close to the nylon netting, that knot

can go deep into the grippers and pull

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it in, and it holds it nice and tight

so you can wash yourself in the shower.

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Solved shaving, showering,

ointment, and toileting problem.

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So now we've helped people be able

to, feed themselves by holding spoons,

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knives, and forks that are either built

up or cut down, based on their handle.

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We've, I'm helping a little gal right

now who doesn't have any hands or,

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and has short arms to wipe herself,

but she wanted to hold her own brush.

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So we created a brush

by using a belt sander.

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So whatever you can do, your occupational

therapists and physical therapists

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are very creative at figuring it out.

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But anything that's about the diameter

of your pinky is what it will hold.

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So it's an all purpose kind of tool.

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Wonderful.

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How

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Cliff DuVernois: did you go out

and start marketing the product?

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Deborah Tacomah: Well, I knew that

my occupational therapists were

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going to be my best bet because

they are the professional that

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recommends and helps people live.

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And I knew that because

I needed my occupational

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therapist after I broke my back.

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So she came to my home, helped

me figure out how to do things.

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They didn't have a good solution

when I asked in the, in the, the

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hospital, what do I do for toileting?

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And she came back with this

short little tiny hot dog tongue.

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And I knew that wasn't going to work.

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but Matt, your occupational

therapists are your best, my best bet.

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So I went out to the Michigan occupational

therapy conference that year in

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California with my two daughters.

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And we were supposed to have product

by then, but there was a delay.

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So we had to go without the product.

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And so we had a table and we

were demoing and people loved it.

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there was a great big company

called Salmon's Preston.

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I think it was Salmon's Preston back

then, and they were, the founder of

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Salmon's Preston was a Michigan based

guy who was living in Kalamazoo.

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So I got my nerve up and I took my

product over there and I approached Fred.

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Every occupational therapist that's

going to hear this knows who Fred is.

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He is just this wonderful little man.

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I love Fred.

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And so I approached Fred and

told him and he was so excited.

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He was an inventor as well.

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That's how he created and developed Salmon

Preston, which is now Patterson Medical.

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I showed him and he was so excited

and he and his whole entourage came

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walking down the aisle to my booth.

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So that I could show his entire

team about the Freedom One.

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And they were the first people

that started selling the Freedom

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:

One through their channels.

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And it was just super exciting.

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So I've got

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Cliff DuVernois: some friends of mine

that are going to ask this question.

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Did you patent this

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Deborah Tacomah: whole thing?

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I did.

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I patented it and trademarked it.

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And yep, you don't do a product like

this and spend the kind of money

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it takes to get tools and injection

molding done without patenting it.

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Cliff DuVernois: Why don't you share

with us like maybe a story or two.

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:

that somebody has, you know, either

emailed you or bumped in you on the

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:

street, whatever that might be, and

just said, wow, this is incredible.

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Talk to us about a

couple of those stories.

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Deborah Tacomah: Um, well, I mentioned

my little people of the world.

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They definitely love it.

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and then I've had, one of my patients

was over 700 pounds, and I have

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numerous patients that have said,

I finally get to leave my house.

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I didn't go anywhere, but maybe

to church only if my husband came

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along, that if I had to go to the

bathroom, he could have helped me.

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Otherwise, I didn't go anywhere.

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and so now when you can toilet yourself,

you are free to leave your home.

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You're free to live an active,

independent life, and I get a lot of

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people that talk to me about that.

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Cliff DuVernois: You made this

comment before about how you

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started this business 14 years

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Deborah Tacomah: ago?

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::

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:arted the idea in the fall of:

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I started.

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manufacturing and created

the company the summer of 07.

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And we started shipping

the product May of 08.

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Cliff DuVernois: Did you ever

see yourself being at this spot

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:

when you first started out?

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Deborah Tacomah: No, no.

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I remember very distinctly

being in my first little office,

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which was in my basement.

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And I thought, well, Lord, if I can

make enough money and do enough sales

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to pay my payment, which was 600

and some dollars and Earn a couple

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:

hundred dollars a month that I can

do this, that, that would be great.

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Never in my wildest dreams did I

ever think I would have companies

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ordering a hundred at a time and

then it would go international.

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So I have distribution right now

in Australia, Canada, Bolivia.

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:

the U.

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:

K.

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right now, we're trying to, we're looking

and discussing something with the U.

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:

K.

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And of course, it's on Amazon,

and so it ships everywhere.

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Man, this is wonderful.

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Cliff DuVernois: I'm loving

every part of this story.

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Deborah, if somebody's

listening to this...

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And they want to check out the

Freedom Wand, maybe they want to

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:

get one because Christmas is coming.

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:

what would be the best

way for them to do that?

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:

Deborah Tacomah: Yeah, this is a gift

that is the best thing to give because

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you're giving the gift of freedom.

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:

And that's what, and it's a subject people

don't like to talk about, but every...

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Every child at any age needs to talk

to their parents about their toilet

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being in hygiene because it is very

important that they stay independent.

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But FreedomWand.

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com, I'm right here in Michigan,

so CareLink, uh, carries them.

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:

I don't know what airway action and

carries them in their storage just

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online, but you can go to Amazon and

get them, of course, but FreedomWand.

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com is my website.

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Cliff DuVernois: Deborah,

thank you so much for taking

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time to chat with us today.

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I really do appreciate it.

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Your story is...

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:

is awesome.

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:

I'm absolutely loving it.

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:

So thank you for taking time today.

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:

Deborah Tacomah: Well, thank you

so much for having me, Cliff.

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It's been a, it's been a pleasure.

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Cliff DuVernois: And for our audience, you

can always roll on over to TotalMichigan.

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:

com, click on Deborah's interview and

get the links that she mentioned above.

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:

We'll see you next week when we

talk to another Michigander doing

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some pretty extraordinary things.

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We'll see you then.