Anything that gets kids reading deserves an A+. Maria Dismondy decided to roll the dice, leaving behind her secure teaching job for the world of being a writer. And it has paid off for her in spades. Not only selling thousands of copies of her books but also spreading a positive message to over 20,000 students. Her latest book, Buddy the Bucket Filler, is now for sale.
Links:
Her Website: https://mariadismondy.com
YouTube Channel: https://www.youtube.com/@cardinalrulepress
To get these episodes sent directly to your inbox, visit https://totalmichigan.com/join
Transcript
I don't know if it was so important to getting people to
2
:buy my book, but it was getting the
message of the book into the world.
3
:If you look at the current society
and things that you'd like to change.
4
:I think one way you can do that
is by educating youth and gearing
5
:them in a different direction.
6
:that is one of the biggest advantages is
helping our youth do something different.
7
:So you don't see what we're seeing.
8
:Cliff Duvernois: Hello everyone and
welcome back to Total Michigan, where
9
:we interview ordinary Michiganders
doing some pretty extraordinary things.
10
:I'm your host, Cliff DuVernois.
11
:And this introduction is
going to take me a minute.
12
:So just sit back and relax.
13
:We got an award winning author
with us today of 11 books, and you
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:probably know some of the books.
15
:Some of our early ones, actually a
"Juice Box Bully, Empowering Kids
16
:to Stand up to Others", as well
as "Spaghetti in a Hot Dog Bun".
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:Which makes me just want to try that.
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:Okay.
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:Having the courage to be who you are.
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:And of course she's here talking about her
latest book, "Buddy, the Bucket Filler".
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:And she's been featured in the
Detroit free press NPR, Fox News,
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:Time, and the list goes on and on.
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:She owns her own publishing company.
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:And if she wasn't busy enough
with her husband and kids.
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:She's running a non profit.
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:Ladies and gentlemen, please
welcome to the show, Maria Dismondy.
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:Maria, how are you?
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:Maria Dismondy: Great.
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:Thanks for having me.
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:That was really fun.
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:And if I was having a bad day, I would
just need you to say that one more time.
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:Cliff Duvernois: I'll have this
on audio so you can listen to
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:it as many times as you want.
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:Bad day play.
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:Yes, exactly.
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:All right, let's talk about you.
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:What do you want to know?
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:Where are you from?
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:Where did you grow up?
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:Maria Dismondy: I grew up in
Michigan in Canton, Michigan.
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:Okay.
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:And then I went to
Michigan State University.
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:And, then now I'm in Novi.
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:Cliff Duvernois: So what did you
study when you went to Michigan State?
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:Maria Dismondy: Elementary education
and English as a double major.
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:And I thought I was going to be
a teacher for my entire life.
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:Cliff Duvernois: What made you think
you were going to be a teacher?
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:Maria Dismondy: because I played teacher.
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:My, all the time when I
was little and I loved it.
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:Cliff Duvernois:
Everybody's playing house.
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:You're playing school.
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:Maria Dismondy: I was playing
school and I loved it.
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:And I loved children.
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:And I thought that you went to
school and you became something.
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:And that's what you did
for the rest of your life.
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:Cliff Duvernois: So
you get out of college.
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:Now, did you actually become a teacher?
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:Maria Dismondy: I did and I loved it.
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:So I taught for 11 years and
that's where I went on the journey
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:of writing a children's book
was when I was in the classroom.
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:Cliff Duvernois: Oh, interesting.
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:Okay.
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:Now, had it always been your
thought to write a book?
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:Maria Dismondy: No, no.
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:Apparently I don't have plans.
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:They just Come to me.
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:Come to me!
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:No, I, I taught in Plymouth, Canton
and my classroom was super diverse.
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:I had a lot of, Indian American students.
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:They were so kind.
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:Their families invited me
to their home for dinners.
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:They gifted me saris,
these beautiful gowns.
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:They would send in food with
their children to give to me.
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:I mean, there were just
these amazing humans.
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:And so I always, when I chose books
to read to my students, I wanted
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:to make sure I was representing
the whole picture of my classroom.
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:And it was really difficult in the
year:
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:A lot of books that talked about courage
and these character traits featured
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:teddy bears and dinosaurs and cats.
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:There wasn't a lot of
realistic fiction at the time.
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:And I thought, huh, maybe I should
write a book that talks about courage
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:and is from the perspective of a real
human child and has a diverse classroom.
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:And so that's what I did.
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:Cliff Duvernois: So your first
book, "Spaghetti in a Hot Dog Bun".
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:So I got to ask the question
because I was reading up on
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:"Spaghetti in a Hot Dog Bun".
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:Is that semi autobiographical?
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:Maria Dismondy: Semi.
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:Yes.
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:it, this is my hair and we're
at the end of summer right now.
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:It's huge.
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:And yes, I was teased for my big hair.
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:I was teased for the weird foods
that I ate, which I still do.
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:yeah, it really, it, it sparked
the inspiration for the story.
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:It really did.
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:I was teased for who I was and I tried to
change to, make other people like me and
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:that didn't work because I am who I am.
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:and so yeah, that's where the story
was inspired from, definitely.
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:And my mom really did give me
"Spaghetti in a Hot Dog Bun"
100
:for lunch and I loved it.
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:and she had to duplicate it, but the
reason she gave it to me initially
102
:was because she didn't have any bread.
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:So she thought, okay, well, I'll
put my leftover "Spaghetti in a
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:Hot Dog Bun" and she'll eat it.
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:So quirky.
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:Cliff Duvernois: Oh, I love that.
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:So you've had the idea for
"Spaghetti in a Hot Dog Bun".
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:You put it together in a book.
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:Sales take off.
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:You have gotten a lot of
love for this book online.
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:I checked Amazon and it's like 2,
900 plus four and five star reviews.
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:Maria Dismondy: Yeah, it might be around.
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:Yeah, something like that.
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:Yeah, it's interesting.
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:I think teachers and families
just connected with the character
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:because she is in this situation
where someone's being unkind to her.
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:And then that person needs help.
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:And she knows the right
thing to do is to help him.
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:So I think people can connect with that.
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:And again, like I said, in:when I wrote it,:
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:was released, there weren't a
lot of realistic fiction books.
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:So it made a name for itself.
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:And even today, after writing 11 books,
I don't think it's the most well done
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:book of mine by any means, but it's
still selling more than any other title.
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:Cliff Duvernois: Were you really
prepared for the reception
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:that you got from this book?
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:Maria Dismondy: No, I was not and
My dad was mad that I quit teaching,
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:that I resigned from teaching.
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:Because he said how are you
gonna have health insurance?
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:And I said, I'll figure it out But I
started to realize gosh I can write
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:and speak at schools and I can make an
income that is very close to what I was
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:making as a teacher and do less work.
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:And at the time we were starting
a family and so I just took
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:the risk which It's a big risk.
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:And, my husband believed in me.
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:So that was, helpful.
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:We were living in a one
bedroom home at the time.
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:And, I found out I was pregnant right
when the book was about to come out.
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:So it was a big risk to do
this and to leave that income.
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:But we did it.
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:Cliff Duvernois: And you talked
before about speaking engagements.
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:And I know that you've been to a lot
of schools talking about your book.
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:How important was that to
getting people to buy your book?
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:Maria Dismondy: I don't know if it
was so important to getting people to
145
:buy my book, but it was getting the
message of the book into the world.
146
:That was my goal and I'm not really
sure how people bought the book.
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:Maybe they heard about
it from their friends.
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:We have surveyed people and word of
mouth has always been our number one
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:answer on how people find our books.
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:But, right before COVID, I had a
really busy, lineup the year before.
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:And I think it was in four weeks,
I was in front of almost like 15 to
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:20, 000 children speaking in schools
with the message of these books.
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:So that to me is Whoa, I know the world
is really big and people get overwhelmed.
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:What can I do to make a difference?
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:But I really felt the needle moving
when I was going into schools.
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:Cliff Duvernois: Yeah, if you're talking
in front of 20, 000 people, that's a lot.
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:Maria Dismondy: And little people like
little friends who are growing up and who
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:are going to be our leaders and they're
going to be raising other humans and
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:they're going to be shaping our world.
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:So it just felt really important
to me and I love my job.
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:Cliff Duvernois: When did you start
doing the speaking engagements?
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:Maria Dismondy: First book in:
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:I started doing the speaking
engagements in:
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:Cliff Duvernois: And where
did the idea come from?
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:For doing speaking engagements come from?
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:Maria Dismondy: Being a teacher.
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:yeah.
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:So I had been a teacher sitting in
the room when authors had come in.
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:I was part of helping to find authors.
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:And I saw the crazy prices
that we were paying.
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:And, I thought, I could do this
for a lot less because I'm not as
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:experienced, but I can totally do this.
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:Cliff Duvernois: And what was
it like going out and giving
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:that first presentation?
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:Maria Dismondy: it was scary,
but I'm not afraid of risk.
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:I got the adrenaline going and everything.
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:But, I think the hardest part
is I like to get feedback.
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:And so I have to like mentally prepare
myself for constructive feedback.
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:But that's what really helped me to become
the speaker I am today is from those
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:teachers giving that feedback to me.
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:Cliff Duvernois: And so you've got
Spaghetti in a Bun out there, and you've
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:got 10 other books that are out there.
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:You've reached, you've
released the, what was it?
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:The pink tiara?
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:Maria Dismondy: Yeah, Pink Tiara
Cookies for three, a lot of them
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:are from my personal experiences.
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:So I grew up in a neighborhood
and it was the three of us.
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:There was three friends.
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:And one always felt left out and it seems
as though, I have my own children now, it
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:seems as though I can see that threesome
is like a, is a tricky, it's a triangle.
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:So I guess I take my own personal
experiences and put them into
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:these realistic fiction stories.
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:Cliff Duvernois: Where
do you say to yourself?
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:Hey, I think this would
be a good idea for a book.
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:Maria Dismondy: I actually do my research.
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:And I look to see if there's
anything like it out there.
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:And I make sure that if there
is, I'm doing it differently.
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:And really the goal is that there
isn't anything out there like that.
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:And that's when you release it,
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:Cliff Duvernois: And between all these
books and the speaking engagements
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:that you're doing, just a ballpark
number, how many of these speaking
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:engagements do you think you've done
over the last, what, 15, 16 years?
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:Maria Dismondy: Yeah.
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:I'm not sure what the answer is.
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:But, if you take 10 years and
I was doing about 60 a year.
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:Whoa.
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:huh.
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:Nice.
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:Yeah.
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:That's a lot.
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:Yeah.
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:It was really tiring too.
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:I actually, I got to the point
where I was like, Ooh, I'm tired.
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:This is tiring.
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:And, I said I wasn't
going to do them again.
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:And so I, it's been about two or three
years that I've done speaking like
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:in school speaking engagements, but
I recently got an offer for a school
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:that was two miles from my house.
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:And I said, how can I turn this down?
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:So I'm back in it.
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:Cliff Duvernois: Yeah.
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:Very short commute there.
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:Yeah.
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:Nice.
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:I'm back.
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:And on top of all of this, as you're
going about and releasing these books.
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:At some point, you decided to
start a publishing company.
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:Maria Dismondy: Yes,
again, not in the plan.
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:So I hope people are
hearing the theme in this.
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:don't plan out your life because, you can
have these awesome detours that you go
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:down and they take you to great places.
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:yeah, I really.
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:I was getting tired of the limelight.
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:me, me, me, me, me, like
that's not who I am.
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:so I thought, what if I could teach
others and give this gift to others?
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:And so I started Cardinal Rule Press.
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:I don't, I think the year.
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:I'm not going to be able
to give you the year.
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:Maybe:
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:And people submit their manuscripts
to us and we have a team of
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:individuals who look through them.
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:And we decide what we're going to publish.
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:And so it's really great because
I'm allowing other people to use
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:their voices and experiences and
get those messages into the world.
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:Cliff Duvernois: And your latest
book, Buddy the Bucket Filler.
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:So talk to us a little bit about that.
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:Maria Dismondy: Yeah.
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:So again, I was walking, the dogs,
we have two dogs, and, I was telling
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:my husband about a mentor friend of
mine and, she was a publisher as well.
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:And she had called me about some
technical issues she was having.
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:And we were talking and she just
said how she was tired and she
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:was thinking about retiring.
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:And she wasn't sure what to do
with her publishing business.
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:So I'm telling this story to my husband.
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:Husband as we're just walking.
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:And he said, you should buy it.
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:And I was like, I don't have enough
money to buy a publishing company, . And
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:he's you don't pay for all at once,
you take out a loan, you buy it.
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:So I bought it.
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:So I bought her company.
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:So the bucket filler books
are, from Carol McLeod.
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:She used to live in Michigan
and now she lives in Florida.
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:And so in July of last
year, I bought her company.
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:She retired.
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:And she said, you know what?
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:I think we should do a book together.
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:And so that's where this book was born.
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:Cliff Duvernois: And what's
the idea behind the book?
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:Maria Dismondy: Yeah, so bucket
filling is the idea that Carol,
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:got many years ago at a conference.
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:She was inspired that we all walk
around with these invisible buckets.
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:So I actually want to turn to the page
that shows you what kind of You want to
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:imagine as you're going through life.
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:So here we are.
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:We're at a restaurant.
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:You can see all these invisible buckets.
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:So everyone has this invisible
bucket and there's hearts and
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:stars when you're feeling good.
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:You've got good thoughts and feelings.
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:And sometimes your bucket is empty
and that's when you don't have
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:those good thoughts and feelings.
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:So the whole concept around bucket
filling is that when you do and say
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:nice things to others and to yourself,
you're filling your bucket and it's full.
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:So it's a visual for children.
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:And when you're not kind to others, you're
dipping into their bucket, and you're
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:taking those things away from someone.
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:And if you're not kind to yourself,
you're taking things away from yourself.
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:And then there's also a lid, you
can put a lid, those are like the
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:boundaries we can set for ourselves
and we can help others to set as well.
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:Carol, her and I both published
our first books around the same
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:time from the same publisher.
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:So we have known each other for years.
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:And the bucket filling concept went crazy.
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:And, her books alone have
sold 3 million copies.
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:Nice.
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:Yes.
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:And so that's where we, she said, I want
to write a book with bucket filling.
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:And I said, you've never written
a realistic fiction book.
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:So let's combine my craft
with yours on bucket filling.
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:And that's where this book came in.
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:Cliff Duvernois: Absolutely.
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:Love that for our audience.
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:We're going to take a quick
break to thank our sponsors.
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:And when we come back, Maria is
going to continue to dazzle us
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:with the life of a writer and all
the goodies that comes with it.
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:We'll see you after the break.
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:Hello everyone.
325
:And welcome back to Total Michigan,
where we interview ordinary Michiganders
326
:doing some pretty extraordinary things.
327
:I am your host Cliff Duvernois.
328
:Today, we're chatting
with award winning author.
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:Maria Dismondy.
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:Just real quick, I have to give a shout
out to the people at Charlin' Used
331
:Books in Frankenmuth for allowing us
to use their place to record today.
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:So make sure to show them a
little bit of love when you're
333
:going through Frankenmuth.
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:Maria, so before the break, we were
talking about Buddy the Bucket Filler.
335
:and, you were actually telling me some
interesting facts actually about the
336
:book, and I want to make sure that
we capture those for the audience.
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:So, if you would...
338
:Share with us those facts.
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:Maria Dismondy: Yes, I think it's
important to note that the book is
340
:actually set on a cherry farm in Michigan.
341
:So both the author and I, Carol and I both
grew up in Michigan and live in Michigan.
342
:Well lived for her.
343
:And yeah, so we thought it was
really important to bring a
344
:part of Michigan into the story.
345
:Cliff Duvernois: Now, is this
bringing Michigan into your stories?
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:Is this something unique to this
book, or has it been a theme
347
:throughout your other books as well?
348
:Maria Dismondy: No, it actually
is unique to this book.
349
:And, as authors, we like to add what we
call an author's wink into our stories.
350
:It's something special.
351
:So actually, my dogs are in this story.
352
:And if you purchase or go to the
library and get "Spaghetti in a Hot
353
:Dog Bun", there's a cardinal that's
hidden on almost all the pages.
354
:So those are author winks.
355
:A couple secrets to
share with your audience.
356
:Ooh.
357
:And what does the Cardinal stand for?
358
:traditionally a Cardinal is a, reminder
of someone that you lost and, yeah.
359
:And so I always loved Cardinal.
360
:So I put it in my first book and
I named him a company after them.
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:Cliff Duvernois: And if you didn't
have enough on your plate already,
362
:here we go with the nonprofit.
363
:Talk to us.
364
:What is the nonprofit?
365
:What is it about?
366
:Maria Dismondy: many years ago,
my girlfriend and I met Keys.
367
:We started Making Spirits
Bright, and we just knew that
368
:we were blessed in our lives.
369
:And we wanted to do something for others.
370
:And then life we worked on
it for a couple of years.
371
:Life took off took over.
372
:We put it aside.
373
:And so more recently, I
just said, you know what?
374
:I want to bring this back, but
I want it focused on books.
375
:So Making Spirits Bright is a
non profit here in Michigan.
376
:And we are dedicated to getting
books into the hands of children
377
:who don't have access to stories.
378
:A lot of times you hear
them called book deserts.
379
:so we're trying to Go into those deserts
where they don't have books and fill them.
380
:And we're right now, I, we're
partnering with some really cool
381
:partners in Detroit, two different
partners that I can't mention yet.
382
:But if you check out non, our nonprofit,
you'll find out soon, but we are doing
383
:book donations, book drives, we're
getting books and we're sorting them.
384
:And we're don't, we're distributing
them and it's really great.
385
:Cliff Duvernois: So you
just give away the books.
386
:Maria Dismondy: Yes, and I'm hoping that
we can also provide tutoring with that.
387
:So I'm just in the beginning
phases of redeveloping it, and it
388
:literally keeps me up at night.
389
:And I can't stop thinking
about it, and it's joyful.
390
:So you said You said something,
around the fact that as if you
391
:didn't have enough on your plate.
392
:I, I thrive on these things.
393
:And they bring me such joy.
394
:It's not, it doesn't feel like work.
395
:And so you talked about, the
whole podcast is about, and the
396
:whole show is about ordinary
people doing extraordinary things.
397
:Like these people aren't doing
them to be extraordinary.
398
:They're doing them because
they, they feel this joy.
399
:Doing these things certainly.
400
:Cliff Duvernois: Yeah, and that's
actually the next question that I
401
:want to ask is because you do have
a lot on your plate Yes between
402
:writing books, publishing books, your
nonprofit, you've got three kids,
403
:Maria Dismondy: three kids, two
dogs, a husband, who's awesome.
404
:Yeah, but I have a team.
405
:I've built a business with a team.
406
:And so I'm not alone.
407
:And volunteers with the nonprofit.
408
:And, a focus, right?
409
:So I've core values and anything that
kind of is outside of those core values.
410
:It's easy to say no.
411
:Cliff Duvernois: So then how did you
go about putting your team together?
412
:Maria Dismondy: slowly but surely, I,
the first distributor that I worked
413
:with said, tell me about your team.
414
:And I said, there isn't a team.
415
:And they said, you can't
be doing this by yourself.
416
:And I said, Oh, I am.
417
:And at that point when I got off
the phone, I was like, maybe I
418
:shouldn't be doing this myself.
419
:So I started with a virtual assistant.
420
:And then it just grew from there.
421
:But everyone that I work with is remote.
422
:We have some interns from U of M,
Michigan State, Ohio State right now.
423
:and our team, no one on
our team is full time.
424
:So everyone is doing what brings
them joy with Cardinal Rule Press.
425
:But then a lot of my team members
are also running side gigs too.
426
:These creative businesses of their own.
427
:Cliff Duvernois: Got you and
how has your experience with the
428
:virtual assistants been going?
429
:Maria Dismondy: Good really
good Yeah communication.
430
:I think it's hard to be a team
where you're meeting on Zoom.
431
:But that's all I've ever known and
it works for me as a mom because
432
:I'm always there for my kids.
433
:I'm at home when I'm working and
434
:Cliff Duvernois: So one of the things
that typically comes up, especially
435
:if you're building a team, because I'm
starting to understand now how your
436
:book business is being structured.
437
:Some of the hardest things to do
is when you first get that first
438
:assistant, because you're so used
to when you're doing everything
439
:yourself, you can control everything.
440
:Oh, yeah.
441
:Then all of a sudden now
you're bringing somebody in.
442
:So the first question I got for you is
I know that there's a key difference
443
:between hiring a virtual assistant.
444
:In the states versus overseas.
445
:Yeah.
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:So you said you've got assistants
that are at U of M and Ohio state.
447
:so clearly you're in the U S.
448
:Maria Dismondy: No, I have some
out of the country as well.
449
:Oh, interesting.
450
:I do.
451
:The first virtual assistant I ever hired.
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:She's still with me today, Lisa May.
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:And she's in the Philippines.
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:And the reason I hired her is because
I had a friend who was already
455
:working with her for many years.
456
:So I brought lisa May onto the team.
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:And I have trust issues and,
she's a loving, caring person.
458
:you're an entrepreneur.
459
:We all have trust issues.
460
:She's a loving, caring person.
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:And I make a lot of mistakes in my life.
462
:I never went to school
to be a business owner.
463
:I've made so many ridiculous mistakes.
464
:So when I bring on team members
and they do make mistakes,
465
:it's like a no brainer to me.
466
:So I'm not one of those people who's
Oh my gosh, they made a mistake.
467
:They're a bad hire.
468
:So it's been easy for me in the fact that,
when people make mistakes, it's okay.
469
:But I have hired a few people
that haven't worked out.
470
:Because, once again, I'm having
to learn all these things through
471
:podcasts and through audiobooks.
472
:Like, how do you, how am I
supposed to be a business owner?
473
:how do I run a non profit?
474
:so it's all education, learning,
and trying, trial and error.
475
:Cliff Duvernois: Hey,
experience is a great teacher.
476
:Sure.
477
:When you're going out and getting your
first VA, the lady that you hired from the
478
:Philippines, Lisa May, what were some of
the responsibilities that you gave her?
479
:Maria Dismondy: Areas
that were my weaknesses.
480
:So spreadsheets and, numbers, things that
I really didn't have in my wheelhouse.
481
:So taking my strengths,
keeping my strengths with me.
482
:And then giving her my weaknesses.
483
:Cliff Duvernois: And what are some
of the other jobs and tasks that
484
:you've come up with along the way?
485
:Because I usually, when I talk to an
author, spreadsheets doesn't come up.
486
:No.
487
:And it's all about the words.
488
:It's all about paper, pencils.
489
:So.
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:Maria Dismondy: Well, because
if authors want their books
491
:to sell, you have to market.
492
:And marketing includes spreadsheets.
493
:Stop.
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:Stop.
495
:I know.
496
:Marketing is a big part of it.
497
:Marketing.
498
:What is this?
499
:I know.
500
:Yeah, I've had a lot of really good
mentors along the way who've taught
501
:me that writing is a business.
502
:And if you're doing writing for a
hobby, that's wonderful, but you might
503
:not sell books unless you're one of
these amazing people I'm looking at
504
:like James Patterson or something.
505
:Cliff Duvernois: Oh, that, that could
be a whole other podcast right there.
506
:I don't even want to.
507
:Yes.
508
:Don't even want to roll down that road.
509
:Yeah.
510
:I admire his success.
511
:I will say that.
512
:I'm not putting him down.
513
:I admire his success.
514
:Do you think that there's any advantage to
writing children's books over adult books?
515
:Maria Dismondy: I do, because I think that
you're really connecting with our future.
516
:If you look at the current society
and things that you'd like to change.
517
:I think one way you can do that
is by educating youth and gearing
518
:them in a different direction.
519
:So I do.
520
:I think that is one of the
biggest advantages is helping
521
:our youth do something different.
522
:So you don't see what we're seeing,
like warm winters in Michigan.
523
:Cliff Duvernois: Oh, my goodness.
524
:And one thing I noticed, too, is that you
chose not to do, not to have a pen name.
525
:Correct.
526
:You used your real name.
527
:Correct.
528
:why did you make that decision?
529
:Maria Dismondy: I don't even know,
but going back, maybe I would
530
:have done a pen name, actually.
531
:What's the advantages of that?
532
:so then people don't know
me when I'm out in public
533
:or at the grocery store.
534
:Cliff Duvernois: you're kind of out there.
535
:If you take a look at your Amazon
author profile and everything
536
:else, you got pictures and Facebook
537
:Maria Dismondy: and, or when my son
Googles me, he learned how to Google.
538
:And I think like second grade, he's
mom, I Googled you and there's a
539
:lot of pictures of you out there.
540
:So that's, I think probably
even to protect my children too.
541
:So if you notice on my social media,
my kids are not featured anywhere.
542
:I think there might be one picture out
there that I'm still trying to take
543
:down from a podcast interview I did.
544
:Early on, but I just made it a
point that I want their digital
545
:footprint to be their own.
546
:And I don't want it to be
developed by their mom.
547
:So that's another reason a pen
name would have come in handy.
548
:Cliff Duvernois: What has been
some of the, most effective
549
:marketing that you've done?
550
:Maria Dismondy: It's huge.
551
:It is so big when it comes
to, writing books, marketing.
552
:And one of the biggest things I think we
were talking about it, was word of mouth.
553
:And so we did surveys.
554
:We've done a lot of
surveys with our readers.
555
:How did you hear about our books?
556
:word of mouth.
557
:The big question is how do we get
people talking about your books?
558
:So we give books away.
559
:All the time.
560
:We're very generous with our books.
561
:We provide free programming
for schools and for teachers.
562
:So they, come on and they hear
our author panels and they hear
563
:our authors reading stories.
564
:We have our books for free on YouTube.
565
:So we're not stingy with our
books and people start talking
566
:about us because we are generous.
567
:Another way is grassroots
marketing, so social media.
568
:We don't pay for a ton of ads.
569
:We just started doing
Facebook ads a few years ago.
570
:But besides that, we're grassroots style.
571
:We're just posting and authentically
sharing and, trying to get people
572
:to connect, with our books.
573
:Cliff Duvernois: And that is one of
the things that I did notice when
574
:I was going through your website
and taking a look at your books.
575
:Is that it seems like every book that
you have written below that you have
576
:a bunch of pdfs free that are free,
given away so the one of them was, I
577
:think it was for the Juice Box Bully.
578
:There was a thing called the promise.
579
:Maria Dismondy: Yeah.
580
:Yeah.
581
:Oh, good memory, Cliff.
582
:Cliff Duvernois: See?
583
:See?
584
:That's great.
585
:Yes.
586
:It was like the promise, and I think
it was something where like a kid would
587
:read that, sign it, Hey, I promise I'm
not going to be a bully or whatever
588
:it is, and sign their name to it.
589
:Maria Dismondy: And classrooms
use it all the time.
590
:And we have our reader's guides that are
free, because teachers do not want to
591
:spend their own money on all these things
and they do because they're amazing.
592
:Cliff Duvernois: It's not only
money, but it's time as well.
593
:Maria Dismondy: Money and
time to develop all of this.
594
:So yes, we develop lesson
plans around all of our books.
595
:At the beginning of all of our stories,
we have questions for parents and
596
:caregivers on the copyright page.
597
:So I know I'm really tired at night.
598
:I usually check out around 7 38.
599
:But if I'm reading a book to my
child, I can go a little bit deeper.
600
:And I don't have to think of the
questions because they're here for me.
601
:So in all of our books, we
provide questions to ask before,
602
:during and after reading.
603
:Because it's great to read a story.
604
:But if you want to take it to the next
level, questioning with children is huge.
605
:So these are just some of the things
that we've done that have worked to
606
:get people talking about our stories.
607
:Cliff Duvernois: I'd also think, too,
that would be a great way for parents
608
:and kids to engage with a book,
rather than just read it and say,
609
:okay, night night, you actually...
610
:Maria Dismondy: Yeah, the stories start
to come out when you ask questions.
611
:oh, how can you connect
with the character?
612
:Like in The Juice Box Bully, how
can you connect with the character?
613
:Oh, some school said
something to me today.
614
:And I felt like they were bullying me.
615
:You just never know.
616
:And those questions correct.
617
:They help engage the adult and child.
618
:Cliff Duvernois: So I'm loving
the creativity for this.
619
:And what you're doing is unique
because I haven't seen that before.
620
:Where did the idea come from?
621
:Maria Dismondy: This specific idea before,
during and after I did it as a teacher.
622
:I don't know.
623
:I learned it as a teacher that when
you read to children, you should ask
624
:questions before, during and after.
625
:I don't know who, maybe my teachers
at Michigan State University.
626
:I'm not sure.
627
:Cliff Duvernois: but to actually
incorporate that into a book.
628
:Maria Dismondy: I don't know.
629
:maybe I'm not sure.
630
:I wonder if Dolly Parton's
Imagination does that.
631
:They might do that.
632
:I don't know.
633
:Cliff Duvernois: So I gotta ask,
what is Dolly Parton's Imagination?
634
:Maria Dismondy: Dolly Parton has this
book system where she sends a book to
635
:the child to children ages, 0 to 5.
636
:One Book per month until
they're five years old.
637
:And my children were part of that.
638
:And I don't know if she did
before, during and after.
639
:All right.
640
:but I also think a copyright
page is pretty ugly.
641
:And so this kind of jazzes it up as well.
642
:Cliff Duvernois: Yeah, it is.
643
:use every page that you can.
644
:It's all real estate.
645
:It's all real estate.
646
:It is.
647
:It is all real estate.
648
:so what's next?
649
:What is next?
650
:I know you just came out
with Buddy the Bucket Filler.
651
:Maria Dismondy: We have some really
great titles coming out next year
652
:that we're super excited about.
653
:A story about choice, that's a little
girl and, a military family story.
654
:We have some really
great things coming up.
655
:Another one, a foster family.
656
:And Yeah, and it's so cool because I can
curate these books by simply saying to
657
:our acquisitions editor, we need a book
about foster families because there's not
658
:enough books out there that are quality
books about, what children go through
659
:and what does the family go through.
660
:And so his eyes are open
looking for these things.
661
:Cliff Duvernois: Just the fact that
you have an acquisition editor is a
662
:testament to how much you've learned.
663
:Maria Dismondy: Yes.
664
:Yes.
665
:Kudos to you.
666
:Thank you.
667
:What is next?
668
:I believe in growth.
669
:And so this year, I have been
traveling to different trade shows.
670
:And Thank you.
671
:Given that we're really
small, it's been scary.
672
:I said I wasn't afraid, but it
has been scary and intimidating
673
:being with some of these really
big publishers at these events.
674
:But, I went to something called the ABA,
American Booksellers Association, ALA.
675
:Those are librarians.
676
:I'm expanding.
677
:That's next level for me.
678
:Cliff Duvernois: Maria, if somebody is
listening to this interview and they
679
:want to get your books, they want to
check out more, especially all those
680
:like yummy free resources that you
give away with your books as well.
681
:Where's the best place
for them to do that?
682
:Maria Dismondy: I say go to our website.
683
:Support a small business.
684
:However, if you have a bookstore
in your area, you should always
685
:go to your local bookstore.
686
:I think supporting these indie
bookstores is really important.
687
:And yeah, our website has
all those free things on it.
688
:And if you don't have access, you
don't have the money to buy the books.
689
:You go to your library because
libraries are amazing, or you go on
690
:YouTube and you can hear our stories.
691
:Cliff Duvernois: Maria, thank you so much
for taking time out to chat with us today.
692
:Really do appreciate it.
693
:I thank you Cliff.
694
:And once again, I do want to give a
shout out to the people at Charlin's
695
:Used Bookstore and Frankenmuth
for letting us film here today.
696
:And as usual, you can always
roll on over to total michigan.
697
:com click on Maria's interview, and get
all the links that she mentioned above.
698
:We'll see you next week when we
talk to another Michigander doing
699
:some pretty extraordinary things.
700
:We'll see you then.