Call of Leadership

The Call of Leadership

What does it take to run a top Michigan Apple Cider Destination? Meet Allan Robinette of Robinette’s Apple Haus and Winery. Allan shares insights into the time sacrifices and challenges of managing a farm and business, the history of his family’s farm since 1911, and the diversification strategies that have helped the business thrive, including adding a winery and various agritourism activities.

Links:

Robinette’s Website: https://robinettes.com/

Facebook: https://www.facebook.com/Robinettes/

Instagram: https://www.instagram.com/robinettesapplehaus/

Address:

3142 4 Mile Rd NE

Grand Rapids, MI 49525

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Show Notes:

00:00 Introduction

01:00 Meet Allan Robinette

02:38 The History of Robinette’s Apple Haus

07:01 Challenges of Farming and Business Management

08:27 Retail Transformation and Diversification

10:21 Year-Round Operations and Customer Engagement

17:54 Expanding Offerings: Wine, Hard Cider, and More

20:23 U-Pick and Seasonal Activities

27:58 Conclusion and Contact Information

Transcript
Allan Robinette:

There's, sacrifices that have to be made

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when you're a manager of a business.

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This time of year, I

work seven days a week.

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So we're open Sunday to Saturday, from

Labor Day through uh, the end of October,

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So I'd say that's one of the challenges,

is the, the time commitment it takes.

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That's part of being a farm, but

also part of managing a business.

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Cliff Duvernois: Hello, everyone, and

welcome back to Total Michigan, where

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we interview ordinary Michiganders

doing some pretty extraordinary things.

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I'm your host Cliff DuVernois.

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It's cider time in Michigan, that

magical two month period between the

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end of September and October where

everybody's thoughts are turning to fall.

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The leaves are going to be turning colors

here shortly, and all we can think about

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is having some really nice cider time.

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hot apple cider and cider donuts.

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And today I'm actually sitting at

Robinette's Apple Haus and Winery

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located just outside of Grand Rapids.

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And I have to give a shout out to

our friends at Pure Michigan for

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identifying Robinette's as one of

the top cider places in Michigan.

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To talk to us today about all things

Robinette's is actually Allan Robinette.

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Allan, how are you?

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I am doing awesome.

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Thank you for asking.

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Why don't you tell us where are you from?

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Where'd you grow up?

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Allan Robinette: So I'm from

right here in Grand Rapids, so I

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grew up right here on the farm.

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I worked on the farm throughout

school for a brief time I,

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tried the whole college thing.

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I was studying business management,

the Grand Rapids Community College.

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But, part way through I decided,

you know, I was already working full

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time and going to school part time.

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And I decided to just really focus my

efforts on working here on the farm.

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Cliff Duvernois: Now why

did you decide to go into

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Allan Robinette: Well, I wanted

to, really expand my capabilities.

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I knew that I, I really wanted

to stay on the farm here.

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I mean, there was some brief, hesitation

that everyone has when they're 18, 19

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saying, what do I really want to do?

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Cliff Duvernois: I know there's

a whole world out there.

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Yep.

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Allan Robinette: but, uh,

yeah, shortly after that, I, I,

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there wasn't really a moment.

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I just stopped.

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And I just started doing and,

so I stayed here on the farm.

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I farmed with my dad and my two uncles.

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And there was a moment I was taking

a small business management class

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and I realized what I was doing.

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On the farm every day

managing a small business.

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I was kind of learning more than I was

learning in the class So I decided, you

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know, i'm paying tuition for a degree

that i'm i'm not really going to use.

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I already have my career.

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So college is always there if I want to go

back but uh for right now I'm a farmer and

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that's my plan for the foreseeable future

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Cliff Duvernois: want to go back but uh

for right now I'm a farmer and that's

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my plan for the foreseeable future

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Allan Robinette: Yeah, so in

:

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Barzilla Robinette, bought the farm.

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So he was a 65 year old

farmer from Bedford,

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:Cliff Duvernois: Yes, in:

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I have to double

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Allan Robinette: And I have to double

check, I think that was around the

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:average, uh, Age of death in:

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Right around there.

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You know, people didn't live

too much older than that.

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I mean, there's a reason, nobody goes

and buys businesses at 65 even now.

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But, so I'd love to know what

was going through his mind.

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They were general farmers.

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They had, you know, livestock and

some corn and wheat down in Ohio.

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He decided to become a fruit farmer.

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Up in Michigan.

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So he visited Grand Rapids and decided

to move the family up here and the

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interesting story is my great grandfather,

uh, was out west threshing wheat.

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That was where the work was.

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So he had hopped a train and went out west

to, uh, work out that way and, when he

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got home, the farm wasn't there anymore.

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So that, you know, there's

no way to get word to him.

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So when he got home, the neighbors

said, oh, they're up in Grand Rapids.

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So he, uh, he came up here and took over

the farm from my great great grandfather.

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my great great grandfather, Barzila,

as I mentioned, uh, he always said

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that, never feel like you have

to name any children after me.

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It's a very unique name, but, uh, uh,

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Cliff Duvernois: I've

never heard of it before

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Allan Robinette: Yeah.

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So we, we incorporated that

into our hard cider brand.

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Barzilla's Brew is the

name of our hard cider.

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Cliff Duvernois: nice, So at the time

was it, was it apples, purely apples?

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Or was it like a working farm?

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Like was there, was there corn?

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Was there a mix of crops?

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Allan Robinette: Almost

entirely peaches at the time.

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So, there's a fascinating

story there too, yeah.

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So, uh, Harvey Brayman, who

owned the farm originally, they

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:purchased the farm in the:

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And it wasn't a farm

then, it was just trees.

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So they cleared off the trees.

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And this is pretty prime

land for growing peaches.

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So a lot of people don't think about

Michigan when they think of peaches.

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They think of down south or California.

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They don't really think of Michigan,

but we have really good climate for it.

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We, you know, we have more mild winters

and we have summer climates that aren't so

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brutally hot as they are down in Georgia.

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So we get we have a very good climate

for it and we had good soil here on

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the farm, so peaches like sandy soil.

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So that's something a lot of people don't

understand is that, you know, before

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mobile refrigeration, before you would

have refrigerated shipping containers and,

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So now you can go to the grocery store and

get peaches from anywhere, but back in the

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day you had to live relatively close by.

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So all the peaches that would be

purchased in Chicago would come from

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Southwest Michigan or West Michigan.

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So peaches were big money back in the day.

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:So back in the late:

family purchased the farm and so he was a

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tree salesman and he said, well this would

be the perfect spot for growing peaches.

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And so I never really

put two and two together.

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We've got a big farmhouse here on the

property that was my grandparents house.

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And I was living in it for about

six months while my house was

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being built here on the farm.

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And I never really put

two and two together.

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This is a big house.

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It's huge.

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And I asked my dad, how did the Brayman

family afford to build such a big house?

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And he said, peaches.

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And I said, well, yeah,

but we got some peaches.

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And he goes, no, no, you don't understand.

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:Back in the late:

equivalent of today, like 90 to 100

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per bushel wholesale to grow peaches.

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So peaches were big money.

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It was one of the You know, the highest

returns you could get on a crop.

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Exactly.

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Yeah, so we had, the barn was

built by the time we came here.

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The house was built by

the time we came here.

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And it was all peaches

primarily when we got here.

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:By that time in:

mobile refrigeration, you know,

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refrigerated boxcars had been invented.

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So, you could get peaches from down south.

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You could get peaches from anywhere.

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So that, That high dollar you could

get for peaches had gone away by then.

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So the Braman family was

looking to sell the farm.

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My great great grandfather bought it.

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And, we really, not long after

that we diversified into apples.

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Apples are our primary crop

now and what we're known for.

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But, uh, we still sell peaches.

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We're still proud of the

quality of peach that we sell.

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And we sell, sweet cherries.

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We sell, nectarines, apricots,

a little bit of everything.

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Cliff Duvernois: this really is a farm.

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let's talk a little bit about that.

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Because you're talking before

about, and I can just see

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many people doing this, right?

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You're literally talking about,

you know, money growing on trees.

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peaches, your, houses, I don't

know, maybe a Ben's, who knows?

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But all of a sudden now, it's like,

let's grow something else, right?

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That I'm going to assume probably isn't.

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like the money generating

revenue like peaches were.

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Why not just go all in on peaches?

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Why, like you said, diversify?

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Allan Robinette: Well, so that's,

uh, one thing, we talked about

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our wonderful Michigan climate,

which sometimes isn't so wonderful.

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here behind me on the tree, you

can see all the apples below

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my shoulder level are gone.

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And that was from the frost damage.

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So, peaches are very notorious for

if you have a winter that's too cold,

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before there's even peach blossoms on

the tree, the peaches will just die.

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So, uh, you'll see a lot of dead limbs.

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So, if you've got negative

temperatures, you're going to

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start to see, uh, you know, severe

negative temperatures like this.

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Talking like negative 10,

which is severe for Michigan.

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You know, if it's Minnesota,

that's not severe, but they

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don't grow peaches in Minnesota.

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So, that's, one challenge with peaches

that, you know, we do have a good climate

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for growing them, once it's, warm weather.

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But, that extreme cold we

can reach sometimes, that can

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really do some, some damage.

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So, uh, Yeah, diversification was

really key for a farm of our size.

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We've really got only 35

acres we can work with.

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That includes our parking

lots, our buildings.

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So really, in terms of other

farms, we're very quite small.

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We've got a small footprint.

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And if we wanted to, survive, we

had to really change our business.

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And that's why we are

a retail only business.

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That was a change my

grandfather made in the 70s.

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he saw that if we'd stayed a wholesale

farm, we wouldn't make enough to survive.

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So he said, we're gonna

change it all to retail.

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We're gonna add a cider mill and

a bakery, and we're gonna sell

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everything directly to the consumer.

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And because of that, that's

why we're still here.

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Cliff Duvernois: directly to the

consumer, and because of that,

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that's why we're still doing it.

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You kind of had to pivot your

business and not do so much

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wholesale and focus more on retail.

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Do you happen to know where

this idea came from to do that?

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Allan Robinette: for my grandfather, he

visited, farms out on the East Coast.

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everyone piled in the car for a road trip

and he said, you know, if we're gonna

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change something, we gotta learn from

other people who are already doing it.

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they went out to Massachusetts and down

You know, down the coast, Maryland,

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Virginia, and they were touring other

farms, and they were seeing cider mills,

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they were seeing bakeries, and people

that are selling direct to the customer

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as their primary means of business.

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So, that was, really an idea that

he got from looking at other people.

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There's, one big influence on us was,

Catoctin Mountain Orchard, in Maryland,

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and, um, They had a market, they had

a bakery, and they had a cider mill.

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So we said, hey that's that's

something we need to do here

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if we want to stick around.

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And so my great grandfather, he'd carried

the farm through the Great Depression,

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so the farm looked different then.

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We had cows back then because you didn't

have your own milk, You, we had chickens

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and cows back during World War II because

how else would you get your your food.

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when everyone's rationing,

you had to supply yourself.

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after the war was over,

we sold all the cows.

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We had chickens until, the late seventies.

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And by then we didn't need them anymore.

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You know, they were, that

wasn't how we were making money.

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That was just how my

grandparents got eggs.

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So, yeah, so the business really

changed in, and especially to answer

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your question, I know I drifted a

bit, We were looking at, you know,

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the money that was returning from

selling wholesale just wasn't there.

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And, especially with our footprint,

if we had a farm three times the

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size, that would be different.

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it'd be much more doable.

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But we had, we've really only got a

small footprint in an area that's, uh,

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now we're surrounded by the suburbs.

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it's to our benefit now.

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Back, uh, this whole area was

all farms back in the day.

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now that, There was a lot of that

pressure of, uh, suburban expansion here.

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And now it's actually a benefit to

us because we're entirely retail.

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All of our customers live around us.

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So we don't have to really

work all that hard to reach the

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consumer when we're amongst them.

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Cliff Duvernois: it's interesting you

say that because one of the things that

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I noticed when I was walking around

before this interview was a big ol sign

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up front that says, Open Year Round.

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Allan Robinette: Mm hmm.

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That's one of our biggest, hurdles

to get through is you know right now.

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It's it's go time for fall It's

everyone's thinking about cider mills

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and corn mazes But all of our income

comes directly from customers walking

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in the door So that is really our I

wouldn't say our struggle But it's our

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main goal is to remind people that we

are here open year round our bakery.

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We've got fruit We'll have apples in our

cold storage through the month of May And

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we we have our winery open year round.

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So that is our primary objective, uh,

really to, to remind people that we're

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here because, if they don't come the rest

of the year, you know, we're hurting.

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Cliff Duvernois: Now with, with the

retail side of your business like

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established, and you're starting to

sell cider, you're starting to sell

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baked goods to the public, I'd to

circle back to your story a little bit.

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Because you said that when you went

off to college and you're like,

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I just want to work on the farm.

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I gotta ask the question, why?

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Allan Robinette: there's a pride in what

I do that, uh, one of my favorite parts

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of the business is working with customers.

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not every farmer's like that.

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You know, I, we're

special here, I suppose.

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But, we've got customers that come to us

and they say, hey, do you have, you know,

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a recipe for anything to do with apples?

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And I say, well, yeah, actually

my, my grandmother's recipe for,

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apple cake, we've got it right here.

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that's always a special thing is people

come to us and they have a connection

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right to the source of their food that

you wouldn't get at a grocery store.

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And so I, I really take a lot of pride

in being able to connect people with

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that and give them some history and

background on the food they're eating.

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Uh, there's all these new apple varieties

that people have questions about.

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They say, I've never seen this one before.

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And I can say, well, that one is a

cross between Honeycrisp it's created

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this brand new apple called Evercrisp.

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And it's, uh.

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Beautiful, sweet, crunchy apple.

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personal touch people don't

really get at the grocery store.

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And I, I can see the difference

that that makes, to the consumer.

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Cliff Duvernois: Well, I also

think too, that for people

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coming in here, you're proud Yes.

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Of your produce and what

it is that you've grown.

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And also too, your knowledge is

encyclopedic versus, like somebody

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who's just stocking the shelf

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Allan Robinette: Right.

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Cliff Duvernois: store.

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Allan Robinette: they can't

possibly be expected to know,

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uh, what the farmer knows.

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that's always the, the struggle,

uh, in farming organizations,

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we're always talking about how do

we reach the consumer, how do we

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connect, and I said, well, it's

easy, they come in the front door.

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So, it's easier for me than I, than

other farmers have it, certainly.

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Cliff Duvernois: connect?

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And I said, well, it's easier

to come in the front door.

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So it's easier for me than other

farmers have it, certainly.

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That you had become, versus, being just

like a kid playing around the farm, maybe

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helping out when you can, versus all of

a sudden now assuming a management role,

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Allan Robinette: Sure.

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Making sure

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Cliff Duvernois: that the wheels

don't come off the cart, so to speak.

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Allan Robinette: it's similar to anyone

else who manages a business in that,

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there's, sacrifices that have to be made

when you're a manager of a business.

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So, this time of year, I

work seven days a week.

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So we're open Sunday to Saturday, from

Labor Day through the end of October,

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used to be we'd do it through Christmas,

but that was getting to be a bit much.

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So, That was quite a, quite a stretch

there, working seven days a week.

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So I'd say that's one of the challenges,

is the, the time commitment it takes.

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That's part of being a farm, but

also part of managing a business.

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And a lot of other managers would

probably understand the, the struggle

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there, that, there's a lot of personal

sacrifices that have to be made in

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life, that, growing up, I, I had a lot

of friends that I couldn't do a lot of

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stuff with on, you know, on Saturdays.

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They'd say, hey, we're going

to the Michigan State game.

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And I'd say, well, I can't join you.

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Yeah, let me know how that goes.

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Yeah, I got, I got work to do.

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So I, I'd listen to it on

the radio while I work.

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But, um, yeah, so there's

some challenges there.

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A lot of environmental challenges, too.

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bit about the frost damage

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you can see behind me here.

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And, there's some scarring from,

frost you'll see on these apples.

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And, hail damage we got this year.

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stands out in recent memory.

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So that was the year that most of

Michigan lost all of its fruit.

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So we had, uh, that was the year we were

in, we had 80 degree weather in March.

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And we all knew right away, well, this,

it's not going to happen for us this year.

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Everything was in bloom in March

and then we swung back into winter.

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All the flowers froze right on the

tree and we didn't have any fruit.

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So, that's a year we lost,

apples, peaches, cherries.

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And that, there's a lot of that

diversification we talk about.

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Uh, sweet cherries are a

lot more tender than apples.

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So we could have kind of a frosty

year and lose some cherries.

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But hey, we still got apples.

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But that was a year where we lost it all.

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so that was a, a hard year.

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We had, You know, we said, we'll be,

we'll work later, make more donuts.

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I mean, that's all we really got to sell.

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So we sold more donuts.

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We stayed open in the winery

later to try and sell more wine.

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And, we had our corn maze, of

course, so that, that was a tough

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year that you got to get through.

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And, there's moments like that in farming

where, you're throwing a curve ball I

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would say that's probably the biggest

challenges, uh, the unpredictability,

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stuff you can't prepare for.

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Cliff Duvernois: Right.

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And you brought up an interesting

point before when you're talking

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about, you know, it's the same

for every business owner, but I

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think it's something completely

different when the business owner.

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Is also a farmer because like you said

you you have to be on it the weather

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changes or whatever you have to you're

constantly Monitoring your crops.

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Is it going to rain?

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We're going to have frost

and things like that.

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That's gotta that's gotta sometimes

keep you awake at night at night.

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Allan Robinette: Sure.

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Yeah, so that's one thing, uh, with, this

year we've had, because of that early

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spring that we had where, everything

was really early, that meant all of our

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fruit is about two weeks early this year.

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So that includes

cherries, peaches, apples.

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And so there's Again, that, challenge.

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So I was signed up on a trip

through my church to go hiking out

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in Montana, at the end of June.

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And I thought, well, I might

miss one day of cherry picking.

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So that'll work out pretty well.

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I missed half of cherry picking.

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Most of cherry picking, in fact,

because, we picked all of our

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cherries by the end of June this year.

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Which I've never done.

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that's, that's never happened.

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It's just such a weird year.

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This year, we hadn't really

staffed up for fall yet and

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here I am picking all the fruit.

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You know, normally I do a lot of picking

myself anyway, but not in August.

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So I was getting the corn maze all

set up and then going to pick fruit.

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So we're picking peaches, picking apples.

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And I said, you know, Gala, I don't

pick that till September usually,

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but we were picking it in August.

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So, this week, this year's felt like

a little bit like we're on turbo mode.

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there's a lot of stuff that I, I

did half the work back in last month

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and I still feel like I'm behind.

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Cliff Duvernois: Right.

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For take a quick break and thank

our sponsors when we come back.

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Allan's going to take some time to

talk to us about what you can expect

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when you come here to Robinette's.

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we'll see you after the break.

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Are you enjoying this episode?

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Well, I can tell you

there's a lot more to come.

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Jump over to TotalMichigan.

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com, enter your email address

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today.

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Hello, everyone, and welcome back to

Total Michigan, where we interview

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ordinary Michiganders doing some

pretty extraordinary things.

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I'm your host, Cliff DuVernois.

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Today, we're at Robinette's

Apple Haus and Winery, located

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just outside of Grand Rapids.

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Sitting with me today is Allan.

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And Allan, before the break,

uh, we were talking about,

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actually, a lot of the struggles.

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:

That it has being a farm even if

you diversify that's not always a

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:

guarantee You're going to have product

what I would like to do is I'd like

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:

to change gears and start talking

about What it is that robinette's?

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:

Offers because you mentioned

before about how you're offering

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:

wine you now have hard cider.

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:

So when did you start adding these

things to your store your retail

396

:Allan Robinette: back in:

that was when we decided to add

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:

the winery to our business here.

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:

up until that point, we'd still

had a lot of, uh, our winery

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:

was called the Gift Barn.

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Because we did a lot of gift sales.

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:

We did Department 56, Villages,

figurines, that sort of thing.

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That was one part of the business

that, did quite well in the 90s.

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But, The internet came along.

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Suddenly, gift sales are

way down in the basement.

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They're, they're nothing

compared to what they used to be.

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And so we said, well, that was a big

part of our business that is just gone.

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:

we need to reinvent a little

bit and try and use our space

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:

to the best of its ability.

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And, my uncle Bill is, uh, our winemaker.

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:

So that was, Passion project he had

on the side just for himself that

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:

he would do and so we said well,

let's try hard cider So we started

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:

Robinette sellers in the barn where?

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:

Where all those gift sales used to be

and so that was:

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:

the first product up until that point

You know when my grandfather changed

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:

the business in the 70s, you know, very

early 70s We got the cider mill and

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:

then it was You We added the donuts.

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:

And that was, then people wanted

somewhere to sit to eat their

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:

donuts, so we added the dining room.

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:

And then someone said, now that you've

got a dining room, you should do lunches.

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:

So we added lunches.

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:

And then, we should, so a lot of the, uh,

changes to our business were a reaction

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:

to consumer desire or consumer wants.

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:

And so that was really the first thing

where we said, let's just try it.

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:

no one had been saying,

where's your hard cider?

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:

I'm surprised you don't have any.

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:

We just decided to try it.

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:

And so that, that's been a,

huge part of our business.

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:

That was, uh, we started that before

the Great Recession, and I would

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:

say that helped get us through that.

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:

if we'd just been relying on fresh fruit

sales, it would have been very different.

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:

And so that's, same with our corn mazes

n we started our corn maze in:

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:

And so we'd had hayrides on the farm

since the:

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:

to the farm for an experience wasn't

really something we had gone fully into

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:until:

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:

So after the corn maze and we really

focused on, people don't want to just come

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:

to the farm to buy apples and go home.

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:

They'd like to spend some time outside in

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:

Exactly.

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:

So we added our, uh, inflatable

bounce pillow in:

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:

we started doing U Pick apples.

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:

We'd always done U Pick

cherries since World War II.

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:

But, U Pick apples was

something we'd never done.

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:

We've, we picked them

and sold them inside.

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:

Well, people were, that was

something people said, we'd

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:

like to pick our own apples.

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:

And we hadn't seen,

demand for that before.

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:

So that was really a shift.

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:

So now, a huge part of our business is

the experience around coming to the farm,

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:

rather than just what you can buy there.

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:

Cliff Duvernois: buy there.

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:

And I like this idea about YouPick.

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:

I like that.

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:

Where did that come from?

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Allan Robinette: On this farm, in the

:

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:

farm to, you know, we had local help to

pick all of our cherries before then.

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:

We'd, they'd be picked and then brought

to, uh, a buyer in the early:

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:

Well, my great grandfather was

running the farm, During World War

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:

II, all the young, working age men

were off fighting a war overseas.

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:

So, all of a sudden, we

didn't have any labor.

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:

And he said, well, let's have the

customers come and pick it themselves.

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:

And that's how we've done

it, primarily, ever since.

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:

So we'll, I'll still pick cherries,

enough to sell by the pound.

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:

my dad, my uncles, and I will pick

cherries to sell by the pound.

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:

But primarily, the way we sell

our cherries is, you pick.

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:

So people come right to us, they

get a bucket and a ladder, and they

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:

pick as much as they want to pick.

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:

That was the start for that, and so,

it was a natural shift for apples.

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:

Now, I do that a little bit differently.

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:

we decided early on that I wanted

to sell, the bag ahead of time.

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:

So I have a, a peck bag that I

sell, and then they fill the bag.

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:

And if they want more than one bag,

they can, but, that was, Really for

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:

the ease of, when we're in cherry

season, we're early July typically.

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:

we're not, yeah, we're busy for cherry

season, but we're not fall busy.

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:

And so if we were going to be weighing

with scales and how much did you have?

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:

And, oh, wait, let me start over.

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:

That wouldn't work in a fall setting.

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:

So it was, early on, we said,

okay, we'll sell the bag.

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:

They fill the bag and

then they go on their way.

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:

We don't have to interact with

the customer a second time.

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:

that was primarily out of necessity for

labor and for, just the flow of business.

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:

So, with U Pick Apples, that's been a

huge part now, and, that's, what we're

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:

sitting in right now is my U Pick Orchard.

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We'll be, moving our U Pick

operation right here this Saturday.

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:

so we've got Empire, Golden

Delicious, Fuji, Gala, Jonagold,

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:

uh, all the, all the fall favorites.

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:

and that was, that's one thing that,

you know, we found that, when we

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:

got rid of Red Delicious, we used to

offer Red Delicious for you to pick.

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:

Because that was all that

was available at that time.

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:

That was the only apple we

had that was ready right then.

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:

And people would show up and say,

Oh, we'd love to pick apples.

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:

And I'd say, Yeah, I've got

Red Delicious right over here.

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And they'd go Oh.

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Cliff Duvernois: we'd hung on

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Allan Robinette: you know, we hung on

to them because it cost money to replace

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:

trees and we hadn't, we were focusing

on, adding more Honeycrisp in other

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:

parts of the farm and adding other

varieties, replacing some, and, finally

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:

it was time to get rid of those trees.

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:

And, right now I'm in the process of

growing, Ludicrisp and, Crimsoncrisp

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:

that ripen around the same time.

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:

They're two years in the ground now.

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:

Next year they'll have a

decent crop on them and we can

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:

Cliff Duvernois: we can

offer them next year.

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:

That's amazing.

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:

So I grab one of these bags.

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:

Yes.

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:

I

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:

walk over here.

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:

Can I grab, like?

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:

Some of the empires and some of the

galas and stuff, or is the bag like

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:

just strictly one type of apple?

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:

Allan Robinette: Oh, I always encourage

people to try some of everything,

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:

especially, uh, Empire, uh, because we've

got Empire here, which is a great, uh,

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:

it's one of my favorite eating apples.

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:

that's pretty unusual.

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:

it's a very old apple.

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:

no one really seeks it out, but

it's a good baking apple too.

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:

So it's, good for that one.

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:

We got Golden Delicious here.

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:

It's one of my favorite.

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:

Tasting apples right off the tree.

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:

And of course, we've got Ida Red

and we've got Jonagold and Gala.

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:

Jonagold and Gala are

favorites for eating.

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:

but Ida Red's a good baking apple.

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:

So I've got a little bit of

everything here, and so that's

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:

where that comes in again.

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:

People have questions about, hey,

what do I, what's the best for a pie?

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:

And that's one of the

number one questions we get.

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:

And I can say, Ida Red,

we have Northern Spy.

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:

We don't offer that for you, Pet,

because it's quite a bit later.

530

:

but, We sell a lot of Northern Spy,

and that's one you don't see at the

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:

grocery store anymore, but that one's

famous for its use in apple pies.

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:

And so, uh, Macintosh, we have a lot of.

533

:

That's, great for applesauce.

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:

Cooks down to a nice, fine sauce.

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:

So, I always encourage people

to take some of everything, and

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:

if they're going to make a pie,

you should use some of this one.

537

:

Cliff Duvernois: Oh, that's great.

538

:

So, let's explore that a little bit

more, because if somebody is coming

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:

here, they've never been here before.

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:

What would be, some of the

things that they would try?

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:

Some of the baked goods would they try?

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:

Would you recommend they come

out here and do the U Pick?

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:

Talk to us, what would you recommend?

544

:

Allan Robinette: Corn maze is

always something we highlight here.

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:

That's one I'd love for people to try.

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:

We've got a six and a half acre corn maze.

547

:

It's in the shape of, uh, Charlie

Brown and the Great Pumpkin this year.

548

:

U Pick apples is, uh, this year we're a

little bit light, while I do encourage

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:

you to come pick apples, uh, I, you

know, whenever whoever's listening,

550

:

when you hear this, we may not have

you pick apples right at that moment.

551

:

Right now we're waiting for

these varieties to ripen.

552

:

So there's people asking right now.

553

:

I will say this weekend we

will have you pick apples.

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:

Definitely come and try that.

555

:

But, uh, we've also got wine tasting.

556

:

We've got hay rides on the

weekends, uh, on Sundays, we

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:

have a petting zoo brought in.

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:

so we've got, uh, wine

tasting is year round.

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:

We've got our bounce pillow.

560

:

there's something for everybody here.

561

:

Cliff Duvernois: And what

would be like, cause you've got

562

:

quite an extensive collection

563

:

Allan Robinette: of,

564

:

Cliff Duvernois: wines, what

is there, particular ones that

565

:

you would recommend people try?

566

:

Allan Robinette: Passionate Peach

Spumante is our number one seller.

567

:

So that one's, uh, very sweet.

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:

It tastes like peach pop.

569

:

It's, er, sorry, peach soda for the

non Michiganders who are listening.

570

:

So, it's, a sparkling peach, beverage

that's, it's very sweet and very good.

571

:

I'm a, the hard cider is my favorite.

572

:

so that's more of a drier taste.

573

:

So it's not, not like, if you were

to have, like, Angry Orchard, Angry

574

:

Orchard's quite sweet, and it, if you

were to just go from Angry Orchard

575

:

to ours, you might be a little

bit surprised at how dry it is.

576

:

so it's, but you can drink more than

one bottle without getting sick to

577

:

your stomach because it's so sweet.

578

:

I'm partial to our hard cider.

579

:

I like our cherry wine as well.

580

:

That one's a very good one.

581

:

Uh, but peach is the number one.

582

:

And we've also got a chocolate wine

that's, nipping on the heels of peach.

583

:

It's, uh, very close behind it in sales.

584

:

Yes, so it's, it's more

similar to a chocolate liqueur.

585

:

But it's in, in terms of, uh, percentage

of alcohol, it's more in line with wine.

586

:

So it's, but it, that

one's a, a very good one.

587

:

That one, that's one I, I can't

have too much of in one sitting.

588

:

It's so sweet.

589

:

but it's one that would go

really well in a milkshake.

590

:

If you were to mix it into a milkshake,

it goes really well with that,

591

:

Cliff Duvernois: well with that.

592

:

Ooh, I feel a lot of people drooling.

593

:

Yes.

594

:

While they're watching this,

because I definitely am.

595

:

So you talk about how, you talk

about how, you know, you're

596

:

basically open year round.

597

:

Now is it just primarily the

tasting room and the gift

598

:

shops that are open year round?

599

:

I mean, could somebody come here like

earlier in the season if they wanted to,

600

:

like in the late spring or something like

that, and you would have all this set up?

601

:

How does that work?

602

:

Allan Robinette: So, yeah,

primarily we've got our bakery

603

:

and our winery open year round.

604

:

all the buildings are open

to the public year round.

605

:

After Christmas, we'll be five days

a week up through next Labor Day.

606

:

that's Tuesday through Saturday.

607

:

This time of year we've got extended

hours and we're open seven days a week.

608

:

So we will, um, Cherry season, early

July or late June, that's when we

609

:

really start picking back up again

and offering more fresh fruit.

610

:

So we, that's part of our business model

is having cherries, between cherries

611

:

and apricots and nectarines and pears.

612

:

We want something to sell for

as much of the year as possible.

613

:

I mean, being a retail fruit farm,

if we went through all summer

614

:

without having anything to offer,

it'd be a big fail on our part.

615

:

Cliff Duvernois: Sure.

616

:

And I can imagine too, that you have

so many people that come through here.

617

:

Has anybody ever done anything

around here, like completely

618

:

unexpected that made you go, Whoa, I

619

:

Allan Robinette: didn't see that coming,

620

:

you know, it's pretty tame

in this part of Grand Rapids.

621

:

We're in the north part of Grand

Rapids and, we're in the suburbs.

622

:

I, I call myself a suburban farmer, so

being in the suburbs, it's nothing crazy.

623

:

But, uh, we have had, I've had to.

624

:

Tell people no, they can't

bring their own alcohol.

625

:

And, uh, nothing, uh, absurd

or anything like that though,

626

:

Cliff Duvernois: Right.

627

:

If somebody did want to come here

and check the place out, what

628

:

would be the best way for them

to find you, find you online?

629

:

What's that?

630

:

Allan Robinette: Robinettes Apple Haus

that's, uh, H A U S, that's German

631

:

spelling, but that's our Instagram.

632

:

Robinettes.

633

:

com is our, website, and

Robinettes on Facebook.

634

:

those are our three primary, but

yeah, we're right on the corner of

635

:

Four Mile and East Beltline, just

ten minutes outside of Grand Rapids,

636

:

two miles from the city limits.

637

:

We're here and we're,

we're ready for fall.

638

:

We're, we're in the middle of it now.

639

:

Cliff Duvernois: Allan, thank you so much

for taking time to chat with us today.

640

:

Really do appreciate it.

641

:

Allan Robinette: Thank you Cliff.

642

:

I really appreciate the time.

643

:

Cliff Duvernois: And for our audience, you

can always roll on over to TotalMichigan.

644

:

com and click on Allan's interview and get

all the links that you mentioned above.

645

:

We'll see you next time when we

talk to another Michigander doing

646

:

some pretty extraordinary things.

647

:

We'll see you then.