What does it take to run a top Michigan Apple Cider Destination? Meet Allan Robinette of Robinette’s Apple Haus and Winery. Allan shares insights into the time sacrifices and challenges of managing a farm and business, the history of his family’s farm since 1911, and the diversification strategies that have helped the business thrive, including adding a winery and various agritourism activities.
Links:
Robinette’s Website: https://robinettes.com/
Facebook: https://www.facebook.com/Robinettes/
Instagram: https://www.instagram.com/robinettesapplehaus/
Address:
3142 4 Mile Rd NE
Grand Rapids, MI 49525
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Show Notes:
00:00 Introduction
01:00 Meet Allan Robinette
02:38 The History of Robinette’s Apple Haus
07:01 Challenges of Farming and Business Management
08:27 Retail Transformation and Diversification
10:21 Year-Round Operations and Customer Engagement
17:54 Expanding Offerings: Wine, Hard Cider, and More
20:23 U-Pick and Seasonal Activities
27:58 Conclusion and Contact Information
Transcript
There's, sacrifices that have to be made
2
:when you're a manager of a business.
3
:This time of year, I
work seven days a week.
4
:So we're open Sunday to Saturday, from
Labor Day through uh, the end of October,
5
:So I'd say that's one of the challenges,
is the, the time commitment it takes.
6
:That's part of being a farm, but
also part of managing a business.
7
:Cliff Duvernois: Hello, everyone, and
welcome back to Total Michigan, where
8
:we interview ordinary Michiganders
doing some pretty extraordinary things.
9
:I'm your host Cliff DuVernois.
10
:It's cider time in Michigan, that
magical two month period between the
11
:end of September and October where
everybody's thoughts are turning to fall.
12
:The leaves are going to be turning colors
here shortly, and all we can think about
13
:is having some really nice cider time.
14
:hot apple cider and cider donuts.
15
:And today I'm actually sitting at
Robinette's Apple Haus and Winery
16
:located just outside of Grand Rapids.
17
:And I have to give a shout out to
our friends at Pure Michigan for
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:identifying Robinette's as one of
the top cider places in Michigan.
19
:To talk to us today about all things
Robinette's is actually Allan Robinette.
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:Allan, how are you?
21
:I am doing awesome.
22
:Thank you for asking.
23
:Why don't you tell us where are you from?
24
:Where'd you grow up?
25
:Allan Robinette: So I'm from
right here in Grand Rapids, so I
26
:grew up right here on the farm.
27
:I worked on the farm throughout
school for a brief time I,
28
:tried the whole college thing.
29
:I was studying business management,
the Grand Rapids Community College.
30
:But, part way through I decided,
you know, I was already working full
31
:time and going to school part time.
32
:And I decided to just really focus my
efforts on working here on the farm.
33
:Cliff Duvernois: Now why
did you decide to go into
34
:Allan Robinette: Well, I wanted
to, really expand my capabilities.
35
:I knew that I, I really wanted
to stay on the farm here.
36
:I mean, there was some brief, hesitation
that everyone has when they're 18, 19
37
:saying, what do I really want to do?
38
:Cliff Duvernois: I know there's
a whole world out there.
39
:Yep.
40
:Allan Robinette: but, uh,
yeah, shortly after that, I, I,
41
:there wasn't really a moment.
42
:I just stopped.
43
:And I just started doing and,
so I stayed here on the farm.
44
:I farmed with my dad and my two uncles.
45
:And there was a moment I was taking
a small business management class
46
:and I realized what I was doing.
47
:On the farm every day
managing a small business.
48
:I was kind of learning more than I was
learning in the class So I decided, you
49
:know, i'm paying tuition for a degree
that i'm i'm not really going to use.
50
:I already have my career.
51
:So college is always there if I want to go
back but uh for right now I'm a farmer and
52
:that's my plan for the foreseeable future
53
:Cliff Duvernois: want to go back but uh
for right now I'm a farmer and that's
54
:my plan for the foreseeable future
55
:Allan Robinette: Yeah, so in
:
56
:Barzilla Robinette, bought the farm.
57
:So he was a 65 year old
farmer from Bedford,
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:Cliff Duvernois: Yes, in:
59
:I have to double
60
:Allan Robinette: And I have to double
check, I think that was around the
61
:average, uh, Age of death in:
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:Right around there.
63
:You know, people didn't live
too much older than that.
64
:I mean, there's a reason, nobody goes
and buys businesses at 65 even now.
65
:But, so I'd love to know what
was going through his mind.
66
:They were general farmers.
67
:They had, you know, livestock and
some corn and wheat down in Ohio.
68
:He decided to become a fruit farmer.
69
:Up in Michigan.
70
:So he visited Grand Rapids and decided
to move the family up here and the
71
:interesting story is my great grandfather,
uh, was out west threshing wheat.
72
:That was where the work was.
73
:So he had hopped a train and went out west
to, uh, work out that way and, when he
74
:got home, the farm wasn't there anymore.
75
:So that, you know, there's
no way to get word to him.
76
:So when he got home, the neighbors
said, oh, they're up in Grand Rapids.
77
:So he, uh, he came up here and took over
the farm from my great great grandfather.
78
:my great great grandfather, Barzila,
as I mentioned, uh, he always said
79
:that, never feel like you have
to name any children after me.
80
:It's a very unique name, but, uh, uh,
81
:Cliff Duvernois: I've
never heard of it before
82
:Allan Robinette: Yeah.
83
:So we, we incorporated that
into our hard cider brand.
84
:Barzilla's Brew is the
name of our hard cider.
85
:Cliff Duvernois: nice, So at the time
was it, was it apples, purely apples?
86
:Or was it like a working farm?
87
:Like was there, was there corn?
88
:Was there a mix of crops?
89
:Allan Robinette: Almost
entirely peaches at the time.
90
:So, there's a fascinating
story there too, yeah.
91
:So, uh, Harvey Brayman, who
owned the farm originally, they
92
:purchased the farm in the:
93
:And it wasn't a farm
then, it was just trees.
94
:So they cleared off the trees.
95
:And this is pretty prime
land for growing peaches.
96
:So a lot of people don't think about
Michigan when they think of peaches.
97
:They think of down south or California.
98
:They don't really think of Michigan,
but we have really good climate for it.
99
:We, you know, we have more mild winters
and we have summer climates that aren't so
100
:brutally hot as they are down in Georgia.
101
:So we get we have a very good climate
for it and we had good soil here on
102
:the farm, so peaches like sandy soil.
103
:So that's something a lot of people don't
understand is that, you know, before
104
:mobile refrigeration, before you would
have refrigerated shipping containers and,
105
:So now you can go to the grocery store and
get peaches from anywhere, but back in the
106
:day you had to live relatively close by.
107
:So all the peaches that would be
purchased in Chicago would come from
108
:Southwest Michigan or West Michigan.
109
:So peaches were big money back in the day.
110
:So back in the late:family purchased the farm and so he was a
111
:tree salesman and he said, well this would
be the perfect spot for growing peaches.
112
:And so I never really
put two and two together.
113
:We've got a big farmhouse here on the
property that was my grandparents house.
114
:And I was living in it for about
six months while my house was
115
:being built here on the farm.
116
:And I never really put
two and two together.
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:This is a big house.
118
:It's huge.
119
:And I asked my dad, how did the Brayman
family afford to build such a big house?
120
:And he said, peaches.
121
:And I said, well, yeah,
but we got some peaches.
122
:And he goes, no, no, you don't understand.
123
:Back in the late:equivalent of today, like 90 to 100
124
:per bushel wholesale to grow peaches.
125
:So peaches were big money.
126
:It was one of the You know, the highest
returns you could get on a crop.
127
:Exactly.
128
:Yeah, so we had, the barn was
built by the time we came here.
129
:The house was built by
the time we came here.
130
:And it was all peaches
primarily when we got here.
131
:By that time in:mobile refrigeration, you know,
132
:refrigerated boxcars had been invented.
133
:So, you could get peaches from down south.
134
:You could get peaches from anywhere.
135
:So that, That high dollar you could
get for peaches had gone away by then.
136
:So the Braman family was
looking to sell the farm.
137
:My great great grandfather bought it.
138
:And, we really, not long after
that we diversified into apples.
139
:Apples are our primary crop
now and what we're known for.
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:But, uh, we still sell peaches.
141
:We're still proud of the
quality of peach that we sell.
142
:And we sell, sweet cherries.
143
:We sell, nectarines, apricots,
a little bit of everything.
144
:Cliff Duvernois: this really is a farm.
145
:let's talk a little bit about that.
146
:Because you're talking before
about, and I can just see
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:many people doing this, right?
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:You're literally talking about,
you know, money growing on trees.
149
:peaches, your, houses, I don't
know, maybe a Ben's, who knows?
150
:But all of a sudden now, it's like,
let's grow something else, right?
151
:That I'm going to assume probably isn't.
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:like the money generating
revenue like peaches were.
153
:Why not just go all in on peaches?
154
:Why, like you said, diversify?
155
:Allan Robinette: Well, so that's,
uh, one thing, we talked about
156
:our wonderful Michigan climate,
which sometimes isn't so wonderful.
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:here behind me on the tree, you
can see all the apples below
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:my shoulder level are gone.
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:And that was from the frost damage.
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:So, peaches are very notorious for
if you have a winter that's too cold,
161
:before there's even peach blossoms on
the tree, the peaches will just die.
162
:So, uh, you'll see a lot of dead limbs.
163
:So, if you've got negative
temperatures, you're going to
164
:start to see, uh, you know, severe
negative temperatures like this.
165
:Talking like negative 10,
which is severe for Michigan.
166
:You know, if it's Minnesota,
that's not severe, but they
167
:don't grow peaches in Minnesota.
168
:So, that's, one challenge with peaches
that, you know, we do have a good climate
169
:for growing them, once it's, warm weather.
170
:But, that extreme cold we
can reach sometimes, that can
171
:really do some, some damage.
172
:So, uh, Yeah, diversification was
really key for a farm of our size.
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:We've really got only 35
acres we can work with.
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:That includes our parking
lots, our buildings.
175
:So really, in terms of other
farms, we're very quite small.
176
:We've got a small footprint.
177
:And if we wanted to, survive, we
had to really change our business.
178
:And that's why we are
a retail only business.
179
:That was a change my
grandfather made in the 70s.
180
:he saw that if we'd stayed a wholesale
farm, we wouldn't make enough to survive.
181
:So he said, we're gonna
change it all to retail.
182
:We're gonna add a cider mill and
a bakery, and we're gonna sell
183
:everything directly to the consumer.
184
:And because of that, that's
why we're still here.
185
:Cliff Duvernois: directly to the
consumer, and because of that,
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:that's why we're still doing it.
187
:You kind of had to pivot your
business and not do so much
188
:wholesale and focus more on retail.
189
:Do you happen to know where
this idea came from to do that?
190
:Allan Robinette: for my grandfather, he
visited, farms out on the East Coast.
191
:everyone piled in the car for a road trip
and he said, you know, if we're gonna
192
:change something, we gotta learn from
other people who are already doing it.
193
:they went out to Massachusetts and down
You know, down the coast, Maryland,
194
:Virginia, and they were touring other
farms, and they were seeing cider mills,
195
:they were seeing bakeries, and people
that are selling direct to the customer
196
:as their primary means of business.
197
:So, that was, really an idea that
he got from looking at other people.
198
:There's, one big influence on us was,
Catoctin Mountain Orchard, in Maryland,
199
:and, um, They had a market, they had
a bakery, and they had a cider mill.
200
:So we said, hey that's that's
something we need to do here
201
:if we want to stick around.
202
:And so my great grandfather, he'd carried
the farm through the Great Depression,
203
:so the farm looked different then.
204
:We had cows back then because you didn't
have your own milk, You, we had chickens
205
:and cows back during World War II because
how else would you get your your food.
206
:when everyone's rationing,
you had to supply yourself.
207
:after the war was over,
we sold all the cows.
208
:We had chickens until, the late seventies.
209
:And by then we didn't need them anymore.
210
:You know, they were, that
wasn't how we were making money.
211
:That was just how my
grandparents got eggs.
212
:So, yeah, so the business really
changed in, and especially to answer
213
:your question, I know I drifted a
bit, We were looking at, you know,
214
:the money that was returning from
selling wholesale just wasn't there.
215
:And, especially with our footprint,
if we had a farm three times the
216
:size, that would be different.
217
:it'd be much more doable.
218
:But we had, we've really only got a
small footprint in an area that's, uh,
219
:now we're surrounded by the suburbs.
220
:it's to our benefit now.
221
:Back, uh, this whole area was
all farms back in the day.
222
:now that, There was a lot of that
pressure of, uh, suburban expansion here.
223
:And now it's actually a benefit to
us because we're entirely retail.
224
:All of our customers live around us.
225
:So we don't have to really
work all that hard to reach the
226
:consumer when we're amongst them.
227
:Cliff Duvernois: it's interesting you
say that because one of the things that
228
:I noticed when I was walking around
before this interview was a big ol sign
229
:up front that says, Open Year Round.
230
:Allan Robinette: Mm hmm.
231
:That's one of our biggest, hurdles
to get through is you know right now.
232
:It's it's go time for fall It's
everyone's thinking about cider mills
233
:and corn mazes But all of our income
comes directly from customers walking
234
:in the door So that is really our I
wouldn't say our struggle But it's our
235
:main goal is to remind people that we
are here open year round our bakery.
236
:We've got fruit We'll have apples in our
cold storage through the month of May And
237
:we we have our winery open year round.
238
:So that is our primary objective, uh,
really to, to remind people that we're
239
:here because, if they don't come the rest
of the year, you know, we're hurting.
240
:Cliff Duvernois: Now with, with the
retail side of your business like
241
:established, and you're starting to
sell cider, you're starting to sell
242
:baked goods to the public, I'd to
circle back to your story a little bit.
243
:Because you said that when you went
off to college and you're like,
244
:I just want to work on the farm.
245
:I gotta ask the question, why?
246
:Allan Robinette: there's a pride in what
I do that, uh, one of my favorite parts
247
:of the business is working with customers.
248
:not every farmer's like that.
249
:You know, I, we're
special here, I suppose.
250
:But, we've got customers that come to us
and they say, hey, do you have, you know,
251
:a recipe for anything to do with apples?
252
:And I say, well, yeah, actually
my, my grandmother's recipe for,
253
:apple cake, we've got it right here.
254
:that's always a special thing is people
come to us and they have a connection
255
:right to the source of their food that
you wouldn't get at a grocery store.
256
:And so I, I really take a lot of pride
in being able to connect people with
257
:that and give them some history and
background on the food they're eating.
258
:Uh, there's all these new apple varieties
that people have questions about.
259
:They say, I've never seen this one before.
260
:And I can say, well, that one is a
cross between Honeycrisp it's created
261
:this brand new apple called Evercrisp.
262
:And it's, uh.
263
:Beautiful, sweet, crunchy apple.
264
:personal touch people don't
really get at the grocery store.
265
:And I, I can see the difference
that that makes, to the consumer.
266
:Cliff Duvernois: Well, I also
think too, that for people
267
:coming in here, you're proud Yes.
268
:Of your produce and what
it is that you've grown.
269
:And also too, your knowledge is
encyclopedic versus, like somebody
270
:who's just stocking the shelf
271
:Allan Robinette: Right.
272
:Cliff Duvernois: store.
273
:Allan Robinette: they can't
possibly be expected to know,
274
:uh, what the farmer knows.
275
:that's always the, the struggle,
uh, in farming organizations,
276
:we're always talking about how do
we reach the consumer, how do we
277
:connect, and I said, well, it's
easy, they come in the front door.
278
:So, it's easier for me than I, than
other farmers have it, certainly.
279
:Cliff Duvernois: connect?
280
:And I said, well, it's easier
to come in the front door.
281
:So it's easier for me than other
farmers have it, certainly.
282
:That you had become, versus, being just
like a kid playing around the farm, maybe
283
:helping out when you can, versus all of
a sudden now assuming a management role,
284
:Allan Robinette: Sure.
285
:Making sure
286
:Cliff Duvernois: that the wheels
don't come off the cart, so to speak.
287
:Allan Robinette: it's similar to anyone
else who manages a business in that,
288
:there's, sacrifices that have to be made
when you're a manager of a business.
289
:So, this time of year, I
work seven days a week.
290
:So we're open Sunday to Saturday, from
Labor Day through the end of October,
291
:used to be we'd do it through Christmas,
but that was getting to be a bit much.
292
:So, That was quite a, quite a stretch
there, working seven days a week.
293
:So I'd say that's one of the challenges,
is the, the time commitment it takes.
294
:That's part of being a farm, but
also part of managing a business.
295
:And a lot of other managers would
probably understand the, the struggle
296
:there, that, there's a lot of personal
sacrifices that have to be made in
297
:life, that, growing up, I, I had a lot
of friends that I couldn't do a lot of
298
:stuff with on, you know, on Saturdays.
299
:They'd say, hey, we're going
to the Michigan State game.
300
:And I'd say, well, I can't join you.
301
:Yeah, let me know how that goes.
302
:Yeah, I got, I got work to do.
303
:So I, I'd listen to it on
the radio while I work.
304
:But, um, yeah, so there's
some challenges there.
305
:A lot of environmental challenges, too.
306
::bit about the frost damage
307
:you can see behind me here.
308
:And, there's some scarring from,
frost you'll see on these apples.
309
:And, hail damage we got this year.
310
:but:stands out in recent memory.
311
:So that was the year that most of
Michigan lost all of its fruit.
312
:So we had, uh, that was the year we were
in, we had 80 degree weather in March.
313
:And we all knew right away, well, this,
it's not going to happen for us this year.
314
:Everything was in bloom in March
and then we swung back into winter.
315
:All the flowers froze right on the
tree and we didn't have any fruit.
316
:So, that's a year we lost,
apples, peaches, cherries.
317
:And that, there's a lot of that
diversification we talk about.
318
:Uh, sweet cherries are a
lot more tender than apples.
319
:So we could have kind of a frosty
year and lose some cherries.
320
:But hey, we still got apples.
321
:But that was a year where we lost it all.
322
:so that was a, a hard year.
323
:We had, You know, we said, we'll be,
we'll work later, make more donuts.
324
:I mean, that's all we really got to sell.
325
:So we sold more donuts.
326
:We stayed open in the winery
later to try and sell more wine.
327
:And, we had our corn maze, of
course, so that, that was a tough
328
:year that you got to get through.
329
:And, there's moments like that in farming
where, you're throwing a curve ball I
330
:would say that's probably the biggest
challenges, uh, the unpredictability,
331
:stuff you can't prepare for.
332
:Cliff Duvernois: Right.
333
:And you brought up an interesting
point before when you're talking
334
:about, you know, it's the same
for every business owner, but I
335
:think it's something completely
different when the business owner.
336
:Is also a farmer because like you said
you you have to be on it the weather
337
:changes or whatever you have to you're
constantly Monitoring your crops.
338
:Is it going to rain?
339
:We're going to have frost
and things like that.
340
:That's gotta that's gotta sometimes
keep you awake at night at night.
341
:Allan Robinette: Sure.
342
:Yeah, so that's one thing, uh, with, this
year we've had, because of that early
343
:spring that we had where, everything
was really early, that meant all of our
344
:fruit is about two weeks early this year.
345
:So that includes
cherries, peaches, apples.
346
:And so there's Again, that, challenge.
347
:So I was signed up on a trip
through my church to go hiking out
348
:in Montana, at the end of June.
349
:And I thought, well, I might
miss one day of cherry picking.
350
:So that'll work out pretty well.
351
:I missed half of cherry picking.
352
:Most of cherry picking, in fact,
because, we picked all of our
353
:cherries by the end of June this year.
354
:Which I've never done.
355
:that's, that's never happened.
356
:It's just such a weird year.
357
:This year, we hadn't really
staffed up for fall yet and
358
:here I am picking all the fruit.
359
:You know, normally I do a lot of picking
myself anyway, but not in August.
360
:So I was getting the corn maze all
set up and then going to pick fruit.
361
:So we're picking peaches, picking apples.
362
:And I said, you know, Gala, I don't
pick that till September usually,
363
:but we were picking it in August.
364
:So, this week, this year's felt like
a little bit like we're on turbo mode.
365
:there's a lot of stuff that I, I
did half the work back in last month
366
:and I still feel like I'm behind.
367
:Cliff Duvernois: Right.
368
:For take a quick break and thank
our sponsors when we come back.
369
:Allan's going to take some time to
talk to us about what you can expect
370
:when you come here to Robinette's.
371
:we'll see you after the break.
372
:Are you enjoying this episode?
373
:Well, I can tell you
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381
:today.
382
:Hello, everyone, and welcome back to
Total Michigan, where we interview
383
:ordinary Michiganders doing some
pretty extraordinary things.
384
:I'm your host, Cliff DuVernois.
385
:Today, we're at Robinette's
Apple Haus and Winery, located
386
:just outside of Grand Rapids.
387
:Sitting with me today is Allan.
388
:And Allan, before the break,
uh, we were talking about,
389
:actually, a lot of the struggles.
390
:That it has being a farm even if
you diversify that's not always a
391
:guarantee You're going to have product
what I would like to do is I'd like
392
:to change gears and start talking
about What it is that robinette's?
393
:Offers because you mentioned
before about how you're offering
394
:wine you now have hard cider.
395
:So when did you start adding these
things to your store your retail
396
:Allan Robinette: back in:that was when we decided to add
397
:the winery to our business here.
398
:up until that point, we'd still
had a lot of, uh, our winery
399
:was called the Gift Barn.
400
:Because we did a lot of gift sales.
401
:We did Department 56, Villages,
figurines, that sort of thing.
402
:That was one part of the business
that, did quite well in the 90s.
403
:But, The internet came along.
404
:Suddenly, gift sales are
way down in the basement.
405
:They're, they're nothing
compared to what they used to be.
406
:And so we said, well, that was a big
part of our business that is just gone.
407
:we need to reinvent a little
bit and try and use our space
408
:to the best of its ability.
409
:And, my uncle Bill is, uh, our winemaker.
410
:So that was, Passion project he had
on the side just for himself that
411
:he would do and so we said well,
let's try hard cider So we started
412
:Robinette sellers in the barn where?
413
:Where all those gift sales used to be
and so that was:
414
:the first product up until that point
You know when my grandfather changed
415
:the business in the 70s, you know, very
early 70s We got the cider mill and
416
:then it was You We added the donuts.
417
:And that was, then people wanted
somewhere to sit to eat their
418
:donuts, so we added the dining room.
419
:And then someone said, now that you've
got a dining room, you should do lunches.
420
:So we added lunches.
421
:And then, we should, so a lot of the, uh,
changes to our business were a reaction
422
:to consumer desire or consumer wants.
423
:And so that was really the first thing
where we said, let's just try it.
424
:no one had been saying,
where's your hard cider?
425
:I'm surprised you don't have any.
426
:We just decided to try it.
427
:And so that, that's been a,
huge part of our business.
428
:That was, uh, we started that before
the Great Recession, and I would
429
:say that helped get us through that.
430
:if we'd just been relying on fresh fruit
sales, it would have been very different.
431
:And so that's, same with our corn mazes
n we started our corn maze in:
432
:And so we'd had hayrides on the farm
since the:
433
:to the farm for an experience wasn't
really something we had gone fully into
434
:until:
435
:So after the corn maze and we really
focused on, people don't want to just come
436
:to the farm to buy apples and go home.
437
:They'd like to spend some time outside in
438
:Exactly.
439
:So we added our, uh, inflatable
bounce pillow in:
440
:we started doing U Pick apples.
441
:We'd always done U Pick
cherries since World War II.
442
:But, U Pick apples was
something we'd never done.
443
:We've, we picked them
and sold them inside.
444
:Well, people were, that was
something people said, we'd
445
:like to pick our own apples.
446
:And we hadn't seen,
demand for that before.
447
:So that was really a shift.
448
:So now, a huge part of our business is
the experience around coming to the farm,
449
:rather than just what you can buy there.
450
:Cliff Duvernois: buy there.
451
:And I like this idea about YouPick.
452
:I like that.
453
:Where did that come from?
454
:Allan Robinette: On this farm, in the
:
455
:farm to, you know, we had local help to
pick all of our cherries before then.
456
:We'd, they'd be picked and then brought
to, uh, a buyer in the early:
457
:Well, my great grandfather was
running the farm, During World War
458
:II, all the young, working age men
were off fighting a war overseas.
459
:So, all of a sudden, we
didn't have any labor.
460
:And he said, well, let's have the
customers come and pick it themselves.
461
:And that's how we've done
it, primarily, ever since.
462
:So we'll, I'll still pick cherries,
enough to sell by the pound.
463
:my dad, my uncles, and I will pick
cherries to sell by the pound.
464
:But primarily, the way we sell
our cherries is, you pick.
465
:So people come right to us, they
get a bucket and a ladder, and they
466
:pick as much as they want to pick.
467
:That was the start for that, and so,
it was a natural shift for apples.
468
:Now, I do that a little bit differently.
469
:we decided early on that I wanted
to sell, the bag ahead of time.
470
:So I have a, a peck bag that I
sell, and then they fill the bag.
471
:And if they want more than one bag,
they can, but, that was, Really for
472
:the ease of, when we're in cherry
season, we're early July typically.
473
:we're not, yeah, we're busy for cherry
season, but we're not fall busy.
474
:And so if we were going to be weighing
with scales and how much did you have?
475
:And, oh, wait, let me start over.
476
:That wouldn't work in a fall setting.
477
:So it was, early on, we said,
okay, we'll sell the bag.
478
:They fill the bag and
then they go on their way.
479
:We don't have to interact with
the customer a second time.
480
:that was primarily out of necessity for
labor and for, just the flow of business.
481
:So, with U Pick Apples, that's been a
huge part now, and, that's, what we're
482
:sitting in right now is my U Pick Orchard.
483
:We'll be, moving our U Pick
operation right here this Saturday.
484
:so we've got Empire, Golden
Delicious, Fuji, Gala, Jonagold,
485
:uh, all the, all the fall favorites.
486
:and that was, that's one thing that,
you know, we found that, when we
487
:got rid of Red Delicious, we used to
offer Red Delicious for you to pick.
488
:Because that was all that
was available at that time.
489
:That was the only apple we
had that was ready right then.
490
:And people would show up and say,
Oh, we'd love to pick apples.
491
:And I'd say, Yeah, I've got
Red Delicious right over here.
492
:And they'd go Oh.
493
:Cliff Duvernois: we'd hung on
494
:Allan Robinette: you know, we hung on
to them because it cost money to replace
495
:trees and we hadn't, we were focusing
on, adding more Honeycrisp in other
496
:parts of the farm and adding other
varieties, replacing some, and, finally
497
:it was time to get rid of those trees.
498
:And, right now I'm in the process of
growing, Ludicrisp and, Crimsoncrisp
499
:that ripen around the same time.
500
:They're two years in the ground now.
501
:Next year they'll have a
decent crop on them and we can
502
:Cliff Duvernois: we can
offer them next year.
503
:That's amazing.
504
:So I grab one of these bags.
505
:Yes.
506
:I
507
:walk over here.
508
:Can I grab, like?
509
:Some of the empires and some of the
galas and stuff, or is the bag like
510
:just strictly one type of apple?
511
:Allan Robinette: Oh, I always encourage
people to try some of everything,
512
:especially, uh, Empire, uh, because we've
got Empire here, which is a great, uh,
513
:it's one of my favorite eating apples.
514
:that's pretty unusual.
515
:it's a very old apple.
516
:no one really seeks it out, but
it's a good baking apple too.
517
:So it's, good for that one.
518
:We got Golden Delicious here.
519
:It's one of my favorite.
520
:Tasting apples right off the tree.
521
:And of course, we've got Ida Red
and we've got Jonagold and Gala.
522
:Jonagold and Gala are
favorites for eating.
523
:but Ida Red's a good baking apple.
524
:So I've got a little bit of
everything here, and so that's
525
:where that comes in again.
526
:People have questions about, hey,
what do I, what's the best for a pie?
527
:And that's one of the
number one questions we get.
528
:And I can say, Ida Red,
we have Northern Spy.
529
:We don't offer that for you, Pet,
because it's quite a bit later.
530
:but, We sell a lot of Northern Spy,
and that's one you don't see at the
531
:grocery store anymore, but that one's
famous for its use in apple pies.
532
:And so, uh, Macintosh, we have a lot of.
533
:That's, great for applesauce.
534
:Cooks down to a nice, fine sauce.
535
:So, I always encourage people
to take some of everything, and
536
:if they're going to make a pie,
you should use some of this one.
537
:Cliff Duvernois: Oh, that's great.
538
:So, let's explore that a little bit
more, because if somebody is coming
539
:here, they've never been here before.
540
:What would be, some of the
things that they would try?
541
:Some of the baked goods would they try?
542
:Would you recommend they come
out here and do the U Pick?
543
:Talk to us, what would you recommend?
544
:Allan Robinette: Corn maze is
always something we highlight here.
545
:That's one I'd love for people to try.
546
:We've got a six and a half acre corn maze.
547
:It's in the shape of, uh, Charlie
Brown and the Great Pumpkin this year.
548
:U Pick apples is, uh, this year we're a
little bit light, while I do encourage
549
:you to come pick apples, uh, I, you
know, whenever whoever's listening,
550
:when you hear this, we may not have
you pick apples right at that moment.
551
:Right now we're waiting for
these varieties to ripen.
552
:So there's people asking right now.
553
:I will say this weekend we
will have you pick apples.
554
:Definitely come and try that.
555
:But, uh, we've also got wine tasting.
556
:We've got hay rides on the
weekends, uh, on Sundays, we
557
:have a petting zoo brought in.
558
:so we've got, uh, wine
tasting is year round.
559
:We've got our bounce pillow.
560
:there's something for everybody here.
561
:Cliff Duvernois: And what
would be like, cause you've got
562
:quite an extensive collection
563
:Allan Robinette: of,
564
:Cliff Duvernois: wines, what
is there, particular ones that
565
:you would recommend people try?
566
:Allan Robinette: Passionate Peach
Spumante is our number one seller.
567
:So that one's, uh, very sweet.
568
:It tastes like peach pop.
569
:It's, er, sorry, peach soda for the
non Michiganders who are listening.
570
:So, it's, a sparkling peach, beverage
that's, it's very sweet and very good.
571
:I'm a, the hard cider is my favorite.
572
:so that's more of a drier taste.
573
:So it's not, not like, if you were
to have, like, Angry Orchard, Angry
574
:Orchard's quite sweet, and it, if you
were to just go from Angry Orchard
575
:to ours, you might be a little
bit surprised at how dry it is.
576
:so it's, but you can drink more than
one bottle without getting sick to
577
:your stomach because it's so sweet.
578
:I'm partial to our hard cider.
579
:I like our cherry wine as well.
580
:That one's a very good one.
581
:Uh, but peach is the number one.
582
:And we've also got a chocolate wine
that's, nipping on the heels of peach.
583
:It's, uh, very close behind it in sales.
584
:Yes, so it's, it's more
similar to a chocolate liqueur.
585
:But it's in, in terms of, uh, percentage
of alcohol, it's more in line with wine.
586
:So it's, but it, that
one's a, a very good one.
587
:That one, that's one I, I can't
have too much of in one sitting.
588
:It's so sweet.
589
:but it's one that would go
really well in a milkshake.
590
:If you were to mix it into a milkshake,
it goes really well with that,
591
:Cliff Duvernois: well with that.
592
:Ooh, I feel a lot of people drooling.
593
:Yes.
594
:While they're watching this,
because I definitely am.
595
:So you talk about how, you talk
about how, you know, you're
596
:basically open year round.
597
:Now is it just primarily the
tasting room and the gift
598
:shops that are open year round?
599
:I mean, could somebody come here like
earlier in the season if they wanted to,
600
:like in the late spring or something like
that, and you would have all this set up?
601
:How does that work?
602
:Allan Robinette: So, yeah,
primarily we've got our bakery
603
:and our winery open year round.
604
:all the buildings are open
to the public year round.
605
:After Christmas, we'll be five days
a week up through next Labor Day.
606
:that's Tuesday through Saturday.
607
:This time of year we've got extended
hours and we're open seven days a week.
608
:So we will, um, Cherry season, early
July or late June, that's when we
609
:really start picking back up again
and offering more fresh fruit.
610
:So we, that's part of our business model
is having cherries, between cherries
611
:and apricots and nectarines and pears.
612
:We want something to sell for
as much of the year as possible.
613
:I mean, being a retail fruit farm,
if we went through all summer
614
:without having anything to offer,
it'd be a big fail on our part.
615
:Cliff Duvernois: Sure.
616
:And I can imagine too, that you have
so many people that come through here.
617
:Has anybody ever done anything
around here, like completely
618
:unexpected that made you go, Whoa, I
619
:Allan Robinette: didn't see that coming,
620
:you know, it's pretty tame
in this part of Grand Rapids.
621
:We're in the north part of Grand
Rapids and, we're in the suburbs.
622
:I, I call myself a suburban farmer, so
being in the suburbs, it's nothing crazy.
623
:But, uh, we have had, I've had to.
624
:Tell people no, they can't
bring their own alcohol.
625
:And, uh, nothing, uh, absurd
or anything like that though,
626
:Cliff Duvernois: Right.
627
:If somebody did want to come here
and check the place out, what
628
:would be the best way for them
to find you, find you online?
629
:What's that?
630
:Allan Robinette: Robinettes Apple Haus
that's, uh, H A U S, that's German
631
:spelling, but that's our Instagram.
632
:Robinettes.
633
:com is our, website, and
Robinettes on Facebook.
634
:those are our three primary, but
yeah, we're right on the corner of
635
:Four Mile and East Beltline, just
ten minutes outside of Grand Rapids,
636
:two miles from the city limits.
637
:We're here and we're,
we're ready for fall.
638
:We're, we're in the middle of it now.
639
:Cliff Duvernois: Allan, thank you so much
for taking time to chat with us today.
640
:Really do appreciate it.
641
:Allan Robinette: Thank you Cliff.
642
:I really appreciate the time.
643
:Cliff Duvernois: And for our audience, you
can always roll on over to TotalMichigan.
644
:com and click on Allan's interview and get
all the links that you mentioned above.
645
:We'll see you next time when we
talk to another Michigander doing
646
:some pretty extraordinary things.
647
:We'll see you then.