Call of Leadership

The Call of Leadership

Dave Lorenz and his staff at the Michigan Economic Development Corporation put together the success “Pure Michigan” campaign. Hear his amazing story and the idea behind “Pure Michigan”.

Key Points:

[06:25] When others see something in you and guide you along your path

[18:30] Where did the idea of “Pure Michigan” come from?

[23:49] Biggest Challenge to Overcome

[28:00] A Personal Story of Someone Positively Impacted by the “Pure Michigan” campaign